8 Paws vs Kazoo:Which is more popular in New Zealand?
In October 2026, Kazoo had more branded searches than 8 Paws among pet accessory brands in New Zealand. Kazoo had about 100 branded searches, while 8 Paws had 10. Kazoo made up 2.8% of all pet accessory brand searches we track, and 8 Paws accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, 8 Paws appeared in two of the five answers and Kazoo in none.
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Top pet accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 8 Paws was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kazoo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Brooklyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kazoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet accessory brands in New Zealand?”
Asked ChatGPT
“What's the best pet accessory brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best pet accessories”
Searched Google, AI Overview
“pet collars nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is 8 Paws or Kazoo more popular in search?
This chart shows how often people search Google for 8 Paws and Kazoo by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kazoo, 8 Paws. The figures are in the table below the chart.
View monthly share of searches table
| Month | EzyDog | KONG | The Brooklyn | Rogz | Petmate | Kazoo | Savic | Puchi | Ferplast | Dogit | 8 Paws |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 36.9% | 34.8% | 9.6% | 4.5% | 3.9% | 3.6% | 2.7% | 0.9% | 1.8% | 0.6% | 0.6% |
| Dec 2025 | 40.2% | 33.7% | 6.2% | 5.3% | 4.1% | 3.2% | 1.8% | 2.6% | 2.3% | 0.29% | 0.29% |
| Jan 2026 | 41.3% | 30.2% | 9.3% | 5.8% | 4.1% | 3.5% | 1.5% | 1.5% | 2% | 0.58% | 0.29% |
| Feb 2026 | 35.5% | 34.8% | 6.7% | 6.4% | 7.7% | 3.2% | 1.6% | 1.3% | 2.2% | 0.32% | 0.32% |
| Mar 2026 | 33% | 36% | 7.7% | 5.3% | 8.6% | 3.2% | 1.5% | 1.2% | 2.4% | 0.59% | 0.59% |
| Apr 2026 | 33.5% | 34.9% | 8.9% | 5% | 8.3% | 3.3% | 1.4% | 1.1% | 2.8% | 0.55% | 0.28% |
| May 2026 | 31.9% | 33.8% | 10.5% | 4.1% | 9.5% | 3.2% | 1.9% | 1.4% | 2.7% | 0.54% | 0.54% |
| Jun 2026 | 32.2% | 37.1% | 11.4% | 4.7% | 5% | 4.4% | 2% | 1.2% | 1.2% | 0.58% | 0.29% |
| Jul 2026 | 35.3% | 38% | 8.6% | 4.8% | 4.5% | 3.2% | 1.9% | 1.3% | 1.9% | 0.27% | 0.27% |
| Aug 2026 | 34% | 34.8% | 6.9% | 4.5% | 11.2% | 2.9% | 2.1% | 1.9% | 1.1% | 0.27% | 0.27% |
| Sep 2026 | 37.7% | 37.7% | 7.9% | 5.2% | 2.4% | 3.3% | 2.4% | 0.91% | 1.5% | 0.61% | 0.3% |
| Oct 2026 | 39.1% | 38.8% | 5.8% | 4.4% | 3.3% | 2.8% | 2.2% | 1.9% | 0.83% | 0.55% | 0.28% |
How has branded search for 8 Paws and Kazoo changed in New Zealand over the last 12 months?
3 findings
- Kazoo was ahead of 8 Paws in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, 8 Paws’ share of searches among pet accessory brands in New Zealand moved from 0.6% to 0.28%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending October 2026, Kazoo’s share of searches among pet accessory brands in New Zealand moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 120 to 100.
How did search popularity change for New Zealand pet accessory brands in October 2026?
3 changes
In October 2026, Petmate overtook Kazoo to rank 5th among pet accessory brands in New Zealand, with 3.3% of the searches.
In October 2026, Kazoo lost share of searches among pet accessory brands in New Zealand, from 3.3% to 2.8%.
Estimated monthly branded searches for 8 Paws in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
How are 8 Paws’ and Kazoo’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 8 Paws’ and Kazoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pet accessory brands
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