Brandwave

3M Peltor vs Howard Leight:Which is more popular?

In September 2026, 3M Peltor had more branded searches than Howard Leight among hearing protection brands in New Zealand. 3M Peltor had about 1,250 branded searches, while Howard Leight had 30. 3M Peltor made up 17.6% of all hearing protection brand searches we track, and Howard Leight accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about hearing protection brands, 3M Peltor appeared in all five answers and Howard Leight in four. 3M Peltor was mentioned before Howard Leight in every answer.

Among hearing protection brands in New Zealand in September 2026

Who do people search for more?

3M Peltor, about 42 searches for every 1 for Howard Leight

3M Peltor 1.3K searchesHoward Leight 30 searches

Who does AI mention more?

3M Peltor, mentioned in every answer we collected

3M Peltor in 5 of 5Howard Leight in 4 of 5

Who does AI recommend more?

3M Peltor, named ahead of Howard Leight in every answer

3M Peltor first in 3Howard Leight never first

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Top hearing protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 3M Peltor appeared in all five answers. Howard Leight was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 3M Peltor was listed before Howard Leight in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 3M Peltor1st
  2. Howard Leight2nd
  3. Moldex3rd
  4. Honeywell4th
  5. Etymotic5th
  6. Loop–
  7. Mack's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3M Peltor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Howard Leight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moldex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etymotic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mack's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hearing protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is 3M Peltor or Howard Leight more popular in search?

This chart shows how often people search Google for 3M Peltor and Howard Leight by name. Each line represents a brand's share of searches for all seven hearing protection brands we track, month by month, from searches in New Zealand.

3M Peltor and Howard Leight among hearing protection brands in New Zealand, by month

Share of searches by month for 3M Peltor, Howard Leight. The figures are in the table below the chart.

View monthly share of searches table
MonthLoop3M PeltorMack'sHoneywellEtymoticHoward LeightMoldex
Oct 202567.8%18.5%9.5%2.1%1.2%0.35%0.53%
Nov 202572.2%16.4%7.7%1.9%1.2%0.29%0.43%
Dec 202575%13.9%8.3%1.3%0.89%0.3%0.3%
Jan 202672.6%15.4%8.6%1.6%0.89%0.15%0.74%
Feb 202670.3%17.1%8.5%1.7%1.2%0.34%0.85%
Mar 202665.8%19.4%10.3%2.4%0.8%0.32%0.96%
Apr 202666.3%17.9%12.5%1.7%0.83%0.5%0.33%
May 202673.7%14.7%8.2%1.9%0.75%0.38%0.38%
Jun 202671.3%16.3%9.3%1.7%0.84%0.28%0.28%
Jul 202670.9%16.7%8.5%2%1%0.29%0.58%
Aug 202672%15.8%8.7%2.3%0.56%0.28%0.42%
Sep 202669.8%17.6%8.9%2.1%0.84%0.42%0.42%

How has the 3M Peltor and Howard Leight comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hearing protection brands in September 2026?

2 changes

  1. In September 2026, 3M Peltor gained share of searches among hearing protection brands in New Zealand, from 15.8% to 17.6%.

  2. In September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using 3M Peltor’s and Howard Leight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

3M Peltor

18 branded search terms

  • 3m bluetooth earmuffs
  • 3m ear defenders
  • 3m ear muffs
  • 3m ear protection with radio
  • 3m peltor
  • 3m peltor ear muffs
  • 3m peltor ear protection
  • 3m peltor earmuffs
  • 3m radio ear defenders
  • 3m radio ear protection
  • 3m radio earmuffs
  • ear defenders 3m peltor
  • earmuff 3m peltor
  • peltor bluetooth earmuffs
  • peltor ear muffs
  • peltor earmuffs
  • peltor earmuffs bluetooth
  • peltor radio earmuffs

Howard Leight

1 branded search term

  • howard leight

How the Brand Demand Index is measured

Other head-to-heads among hearing protection brands

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