Brandwave

3 Wise Men vs Working Style:Which is more popular?

In September 2026, Working Style had more branded searches than 3 Wise Men among menswear retailers in New Zealand. Working Style had about 2,400 branded searches, while 3 Wise Men had 1,300. Working Style made up 1.4% of all menswear retailer searches we track, and 3 Wise Men accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about menswear retailers, 3 Wise Men appeared in three of the five answers and Working Style in two. 3 Wise Men was mentioned before Working Style in two out of three answers that named either.

Among menswear retailers in New Zealand in September 2026

Who do people search for more?

Working Style, about 85% more searches than 3 Wise Men

Working Style 2.4K searches3 Wise Men 1.3K searches

Who does AI mention more?

3 Wise Men, mentioned in 3 of 5 answers, Working Style in 2

3 Wise Men in 3 of 5Working Style in 2 of 5

Who does AI recommend more?

3 Wise Men, named ahead of Working Style in 2 of 3 answers

3 Wise Men first in 2Working Style first in 1

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Top menswear retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 3 Wise Men was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Working Style was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 3 Wise Men was listed before Working Style in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barkers1st
  2. 3 Wise Men2nd
  3. Rodd & Gunn3rd
  4. AS Colour4th
  5. Working Style5th
  6. Rembrandt6th
  7. Hallensteins7th
  8. I Love Ugly8th
  9. Tarocash–
  10. Industrie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AS Colour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barkers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 3 Wise Men3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rembrandt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rodd & Gunn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Working Style2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hallensteins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • I Love Ugly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarocash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Industrie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about menswear retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is 3 Wise Men or Working Style more popular in search?

This chart shows how often people search Google for 3 Wise Men and Working Style by name. Each line represents a brand's share of searches for all ten menswear retailers we track, month by month, from searches in New Zealand.

3 Wise Men and Working Style among menswear retailers in New Zealand, by month

Share of searches by month for Working Style, 3 Wise Men. The figures are in the table below the chart.

View monthly share of searches table
MonthHallensteinsAS ColourBarkersI Love UglyRodd & GunnTarocashWorking StyleIndustrie3 Wise MenRembrandt
Oct 202530.2%24.6%12.4%13.5%11.3%4%1.5%1.3%0.79%0.32%
Nov 202526.8%21.8%11.6%21.9%12.3%2.9%1%0.95%0.58%0.17%
Dec 202535.9%19.6%12.7%13.1%13.4%2.6%0.95%0.87%0.75%0.15%
Jan 202636.3%19.8%12.8%10.9%13.5%3.2%1.4%1.2%0.6%0.32%
Feb 202633.9%22.6%12%12.4%12.6%3%1.3%1.3%0.68%0.24%
Mar 202633.6%22.4%12.2%15%10.3%3%1.3%1.1%0.72%0.24%
Apr 202638.6%21.1%10.9%11.6%11.9%2.8%0.99%1.1%0.83%0.23%
May 202636.5%19.9%12.6%13.3%11.3%3.2%1.2%1%0.79%0.26%
Jun 202631.7%21.1%14.1%14.2%11.9%3.4%1.3%1.3%0.83%0.19%
Jul 202635.3%19.2%12.4%12.9%13.2%3.1%1.1%1.3%0.93%0.37%
Aug 202630.3%20.2%11%20.3%11.4%3.3%1.2%1.1%0.8%0.38%
Sep 202635.1%19.1%14.7%12.9%10.8%3.8%1.4%1.1%0.75%0.25%

How has the 3 Wise Men and Working Style comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand menswear retailers in September 2026?

0 changes

Neither 3 Wise Men nor Working Style moved beyond provider rounding among menswear retailers in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 3 Wise Men’s and Working Style’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

3 Wise Men

1 branded search term

  • 3 wise men nz

Working Style

1 branded search term

  • working style

How the Brand Demand Index is measured

Other head-to-heads among menswear retailers

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