Brandwave

Hallensteins vs Rodd & Gunn:Which is more popular?

In September 2026, Hallensteins had more branded searches than Rodd & Gunn among menswear retailers in New Zealand. Hallensteins had about 60,800 branded searches, while Rodd & Gunn had 18,700. Hallensteins made up 35.1% of all menswear retailer searches we track, and Rodd & Gunn accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about menswear retailers, Rodd & Gunn appeared in two of the five answers and Hallensteins in one. Rodd & Gunn was mentioned before Hallensteins in every answer that named either.

Among menswear retailers in New Zealand in September 2026

Who do people search for more?

Hallensteins, about 3 searches for every 1 for Rodd & Gunn

Hallensteins 60.8K searchesRodd & Gunn 18.7K searches

Who does AI mention more?

Rodd & Gunn, mentioned in 2 of 5 answers, Hallensteins in 1

Rodd & Gunn in 2 of 5Hallensteins in 1 of 5

Who does AI recommend more?

Rodd & Gunn, named ahead of Hallensteins in 2 of 2 answers

Rodd & Gunn first in 2Hallensteins never first

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Top menswear retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rodd & Gunn was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hallensteins was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rodd & Gunn was listed before Hallensteins in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barkers1st
  2. 3 Wise Men2nd
  3. Rodd & Gunn3rd
  4. AS Colour4th
  5. Working Style5th
  6. Rembrandt6th
  7. Hallensteins7th
  8. I Love Ugly8th
  9. Tarocash–
  10. Industrie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AS Colour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barkers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 3 Wise Men3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rembrandt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rodd & Gunn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Working Style2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hallensteins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • I Love Ugly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarocash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Industrie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about menswear retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hallensteins or Rodd & Gunn more popular in search?

This chart shows how often people search Google for Hallensteins and Rodd & Gunn by name. Each line represents a brand's share of searches for all ten menswear retailers we track, month by month, from searches in New Zealand.

Hallensteins and Rodd & Gunn among menswear retailers in New Zealand, by month

Share of searches by month for Hallensteins, Rodd & Gunn. The figures are in the table below the chart.

View monthly share of searches table
MonthHallensteinsAS ColourBarkersI Love UglyRodd & GunnTarocashWorking StyleIndustrie3 Wise MenRembrandt
Oct 202530.2%24.6%12.4%13.5%11.3%4%1.5%1.3%0.79%0.32%
Nov 202526.8%21.8%11.6%21.9%12.3%2.9%1%0.95%0.58%0.17%
Dec 202535.9%19.6%12.7%13.1%13.4%2.6%0.95%0.87%0.75%0.15%
Jan 202636.3%19.8%12.8%10.9%13.5%3.2%1.4%1.2%0.6%0.32%
Feb 202633.9%22.6%12%12.4%12.6%3%1.3%1.3%0.68%0.24%
Mar 202633.6%22.4%12.2%15%10.3%3%1.3%1.1%0.72%0.24%
Apr 202638.6%21.1%10.9%11.6%11.9%2.8%0.99%1.1%0.83%0.23%
May 202636.5%19.9%12.6%13.3%11.3%3.2%1.2%1%0.79%0.26%
Jun 202631.7%21.1%14.1%14.2%11.9%3.4%1.3%1.3%0.83%0.19%
Jul 202635.3%19.2%12.4%12.9%13.2%3.1%1.1%1.3%0.93%0.37%
Aug 202630.3%20.2%11%20.3%11.4%3.3%1.2%1.1%0.8%0.38%
Sep 202635.1%19.1%14.7%12.9%10.8%3.8%1.4%1.1%0.75%0.25%

How has the Hallensteins and Rodd & Gunn comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand menswear retailers in September 2026?

3 changes

  1. In September 2026, Barkers overtook I Love Ugly and Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, with 14.7% of the searches.

  2. In September 2026, Hallensteins gained share of searches among menswear retailers in New Zealand, from 30.3% to 35.1%.

  3. In September 2026, Rodd & Gunn lost share of searches among menswear retailers in New Zealand, from 11.4% to 10.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hallensteins’ and Rodd & Gunn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hallensteins

2 branded search terms

  • hallensteins
  • hallesteins

Rodd & Gunn

5 branded search terms

  • rodd & gunn
  • rodd and gunn
  • rodd gunn
  • roddandgunn
  • roddgunn

How the Brand Demand Index is measured

Other head-to-heads among menswear retailers

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