Brandwave

3 Wise Men vs Rodd & Gunn:Which is more popular?

In September 2026, Rodd & Gunn had more branded searches than 3 Wise Men among menswear retailers in New Zealand. Rodd & Gunn had about 18,700 branded searches, while 3 Wise Men had 1,300. Rodd & Gunn made up 10.8% of all menswear retailer searches we track, and 3 Wise Men accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about menswear retailers, 3 Wise Men appeared in three of the five answers and Rodd & Gunn in two. 3 Wise Men and Rodd & Gunn were each mentioned first in two of the four answers.

Among menswear retailers in New Zealand in September 2026

Who do people search for more?

Rodd & Gunn, about 14 searches for every 1 for 3 Wise Men

Rodd & Gunn 18.7K searches3 Wise Men 1.3K searches

Who does AI mention more?

3 Wise Men, mentioned in 3 of 5 answers, Rodd & Gunn in 2

3 Wise Men in 3 of 5Rodd & Gunn in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

3 Wise Men first in 2Rodd & Gunn first in 2

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Top menswear retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 3 Wise Men was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rodd & Gunn was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 3 Wise Men and Rodd & Gunn were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barkers1st
  2. 3 Wise Men2nd
  3. Rodd & Gunn3rd
  4. AS Colour4th
  5. Working Style5th
  6. Rembrandt6th
  7. Hallensteins7th
  8. I Love Ugly8th
  9. Tarocash–
  10. Industrie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AS Colour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barkers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 3 Wise Men3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rembrandt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rodd & Gunn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Working Style2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hallensteins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • I Love Ugly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarocash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Industrie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about menswear retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is 3 Wise Men or Rodd & Gunn more popular in search?

This chart shows how often people search Google for 3 Wise Men and Rodd & Gunn by name. Each line represents a brand's share of searches for all ten menswear retailers we track, month by month, from searches in New Zealand.

3 Wise Men and Rodd & Gunn among menswear retailers in New Zealand, by month

Share of searches by month for Rodd & Gunn, 3 Wise Men. The figures are in the table below the chart.

View monthly share of searches table
MonthHallensteinsAS ColourBarkersI Love UglyRodd & GunnTarocashWorking StyleIndustrie3 Wise MenRembrandt
Oct 202530.2%24.6%12.4%13.5%11.3%4%1.5%1.3%0.79%0.32%
Nov 202526.8%21.8%11.6%21.9%12.3%2.9%1%0.95%0.58%0.17%
Dec 202535.9%19.6%12.7%13.1%13.4%2.6%0.95%0.87%0.75%0.15%
Jan 202636.3%19.8%12.8%10.9%13.5%3.2%1.4%1.2%0.6%0.32%
Feb 202633.9%22.6%12%12.4%12.6%3%1.3%1.3%0.68%0.24%
Mar 202633.6%22.4%12.2%15%10.3%3%1.3%1.1%0.72%0.24%
Apr 202638.6%21.1%10.9%11.6%11.9%2.8%0.99%1.1%0.83%0.23%
May 202636.5%19.9%12.6%13.3%11.3%3.2%1.2%1%0.79%0.26%
Jun 202631.7%21.1%14.1%14.2%11.9%3.4%1.3%1.3%0.83%0.19%
Jul 202635.3%19.2%12.4%12.9%13.2%3.1%1.1%1.3%0.93%0.37%
Aug 202630.3%20.2%11%20.3%11.4%3.3%1.2%1.1%0.8%0.38%
Sep 202635.1%19.1%14.7%12.9%10.8%3.8%1.4%1.1%0.75%0.25%

How has the 3 Wise Men and Rodd & Gunn comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand menswear retailers in September 2026?

2 changes

  1. In September 2026, Barkers overtook I Love Ugly and Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, with 14.7% of the searches.

  2. In September 2026, Rodd & Gunn lost share of searches among menswear retailers in New Zealand, from 11.4% to 10.8%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using 3 Wise Men’s and Rodd & Gunn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

3 Wise Men

1 branded search term

  • 3 wise men nz

Rodd & Gunn

5 branded search terms

  • rodd & gunn
  • rodd and gunn
  • rodd gunn
  • roddandgunn
  • roddgunn

How the Brand Demand Index is measured

Other head-to-heads among menswear retailers

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