Whangarei real estate agencies in New Zealand:Which are searched most?

Name: Whangarei real estate agencies in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ray White was the most searched among whangarei real estate agencies in New Zealand, with an estimated 9.8K branded searches, 91.2% of all searches for the four we track.

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Share of searchesLeaderboard

Compare Whangarei real estate agencies using branded searches made in Whangārei. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among whangarei real estate agencies in New Zealand, by month

Month	Ray White	Bayleys	Harcourts	Barfoot & Thompson
Oct 2025	81.9%	12.8%	2.7%	2.7%
Nov 2025	83.3%	11.9%	3.1%	1.7%
Dec 2025	83%	11.7%	2.4%	2.9%
Jan 2026	86.5%	9.1%	2.7%	1.7%
Feb 2026	84.7%	10.6%	2.3%	2.3%
Mar 2026	84.4%	10.2%	2.4%	2.9%
Apr 2026	84.8%	10.4%	2.8%	1.9%
May 2026	81.8%	12.8%	3.2%	2.2%
Jun 2026	82.1%	11.6%	3.9%	2.5%
Jul 2026	82.4%	11.8%	3.2%	2.5%
Aug 2026	84.3%	9.7%	3.3%	2.7%
Sep 2026	91.2%	6%	1.8%	1%

This month’s ranking, September 2026

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ray White Ray White New Zealand	91.2%	9.8K	+84.9%	+7 points
2, held 2nd	Bayleys	6%	640	+4.9%	-3.7 points
3, held 3rd	Harcourts	1.8%	190	-9.5%	-1.6 points
4, held 4th	Barfoot & Thompson	1%	110	-35.3%	-1.7 points

1.Ray White
91.2%
Held 1st. 9.8K estimated branded searches, +84.9% vs prior month. Share +7 points.
2.Bayleys
6%
Held 2nd. 640 estimated branded searches, +4.9% vs prior month. Share -3.7 points.
3.Harcourts
1.8%
Held 3rd. 190 estimated branded searches, -9.5% vs prior month. Share -1.6 points.
4.Barfoot & Thompson
1%
Held 4th. 110 estimated branded searches, -35.3% vs prior month. Share -1.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among whangarei real estate agencies in New Zealand?

4 brands

In September 2026, Ray White was the most searched among whangarei real estate agencies in New Zealand, with an estimated 9.8K branded searches, 91.2% of all searches for the four we track. Bayleys is in 2nd place, 85.3 percentage points behind at 6%.

New Zealand whangarei real estate agencies, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ray White	81.9% → 91.2%	91.2%Sep 2026	81.8%May 2026	1st
Bayleys	12.8% → 6%	12.8%May 2026	6%Sep 2026	2nd
Harcourts	2.7% → 1.8%	3.9%Jun 2026	1.8%Sep 2026	4th → 3rd
Barfoot & Thompson	2.7% → 1%	2.9%Mar 2026	1%Sep 2026	3rd → 4th

Each finding as a sentence

Across the 12 months ending September 2026, Ray White’s share of searches among whangarei real estate agencies in New Zealand increased from 81.9% to 91.2%.
Across the 12 months ending September 2026, Bayleys’ share of searches among whangarei real estate agencies in New Zealand decreased from 12.8% to 6%.
Across the 12 months ending September 2026, Harcourts’ share of searches among whangarei real estate agencies in New Zealand decreased from 2.7% to 1.8%.
Across the 12 months ending September 2026, Barfoot & Thompson’s share of searches among whangarei real estate agencies in New Zealand decreased from 2.7% to 1%.
Across the 12 months ending September 2026, Ray White’s share of searches among whangarei real estate agencies in New Zealand peaked at 91.2% in September 2026 and was lowest at 81.8% in May 2026.
Across the 12 months ending September 2026, Bayleys’ share of searches among whangarei real estate agencies in New Zealand peaked at 12.8% in May 2026 and was lowest at 6% in September 2026.
Across the 12 months ending September 2026, Harcourts’ share of searches among whangarei real estate agencies in New Zealand peaked at 3.9% in June 2026 and was lowest at 1.8% in September 2026.
Across the 12 months ending September 2026, Barfoot & Thompson’s share of searches among whangarei real estate agencies in New Zealand peaked at 2.9% in March 2026 and was lowest at 1% in September 2026.
Across the 12 months ending September 2026, Harcourts rose from 4th to 3rd among whangarei real estate agencies in New Zealand.
Across the 12 months ending September 2026, Barfoot & Thompson fell from 3rd to 4th among whangarei real estate agencies in New Zealand.

How did search popularity change for New Zealand whangarei real estate agencies in September 2026?

4 changes

In September 2026, Ray White gained share of searches among whangarei real estate agencies in New Zealand, from 84.3% to 91.2%.
In September 2026, Bayleys lost share of searches among whangarei real estate agencies in New Zealand, from 9.7% to 6%.
In September 2026, Barfoot & Thompson lost share of searches among whangarei real estate agencies in New Zealand, from 2.7% to 1%.
In September 2026, Harcourts lost share of searches among whangarei real estate agencies in New Zealand, from 3.3% to 1.8%.

How are branded searches counted for whangarei real estate agencies?

23 search terms

Each brand's share of searches among whangarei real estate agencies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.