Brandwave

Whanganui real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Harcourts was the most searched among whanganui real estate agencies in New Zealand, with an estimated 34.5K branded searches and 48% estimated Share of Search within this set.

Share of Search, August 2026
  1. Harcourts48%
  2. Bayleys30.4%
  3. Property Brokers21.4%
  4. Sims & Co Realty0.17%
  5. The Watsons Real Estate0.03%

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Share of SearchLeaderboard

Compare Whanganui real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among whanganui real estate agencies in New Zealand, by month

Share of Search by month for Harcourts, Bayleys, Property Brokers. The figures are in the table below the chart.

View monthly share of search table
MonthHarcourtsBayleysProperty BrokersSims & Co RealtyThe Watsons Real Estate
Oct 202547.5%32.2%20.2%0.11%0.04%
Nov 202544.9%33.5%21.4%0.13%0.02%
Dec 202546.8%32.8%19.8%0.5%0.05%
Jan 202646.5%30.3%23.1%0.11%0.05%
Feb 202645%32.7%22.2%0.13%0.05%
Mar 202647.7%31.6%20.5%0.1%0.03%
Apr 202648.1%30.7%21.1%0.13%0.06%
May 202645.4%31.4%23%0.09%0.04%
Jun 202647.9%30.8%21.1%0.14%0.06%
Jul 202646.4%31.2%22.3%0.11%0.05%
Aug 202648%30.4%21.4%0.17%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Harcourts

    48%

    held 1st · 34.5K estimated branded searches · +12.8% vs prior month · +1.7 points

  2. 2.Bayleys

    30.4%

    held 2nd · 21.8K estimated branded searches · +6.3% vs prior month · -0.7 points

  3. 3.Property Brokers

    21.4%

    held 3rd · 15.3K estimated branded searches · +4.3% vs prior month · -1 points

  4. 4.Sims & Co Realty

    0.17%

    held 4th · 120 estimated branded searches · +71.4% vs prior month · +0.1 points

  5. 5.The Watsons Real Estate

    0.03%

    held 5th · 20 estimated branded searches · -33.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among whanganui real estate agencies in New Zealand?

In August 2026, Harcourts was the most searched among whanganui real estate agencies in New Zealand, with an estimated 34.5K branded searches and 48% estimated Share of Search within this set. Bayleys is in 2nd place, 17.6 percentage points behind at 30.4% Share of Search.

New Zealand whanganui real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Harcourts47.5% → 48%48.1%Apr 202644.9%Nov 20251st
Bayleys32.2% → 30.4%33.5%Nov 202530.3%Jan 20262nd
Property Brokers20.2% → 21.4%23.1%Jan 202619.8%Dec 20253rd
Sims & Co Realty0.11% → 0.17%0.5%Dec 20250.09%May 20264th
The Watsons Real Estate0.04% → 0.03%0.06%Jun 20260.02%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whanganui real estate agencies in New Zealand increased from 47.5% to 48%.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among whanganui real estate agencies in New Zealand decreased from 32.2% to 30.4%.
  • Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among whanganui real estate agencies in New Zealand increased from 20.2% to 21.4%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whanganui real estate agencies in New Zealand peaked at 48.1% in April 2026 and was lowest at 44.9% in November 2025.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among whanganui real estate agencies in New Zealand peaked at 33.5% in November 2025 and was lowest at 30.3% in January 2026.
  • Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among whanganui real estate agencies in New Zealand peaked at 23.1% in January 2026 and was lowest at 19.8% in December 2025.
  • Across the 11 months ending August 2026, Sims & Co Realty and The Watsons Real Estate held steady: their estimated Share of Search among whanganui real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand whanganui real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among whanganui real estate agencies in New Zealand, from 46.4% to 48%.

  2. In August 2026, Property Brokers lost estimated Share of Search among whanganui real estate agencies in New Zealand, from 22.3% to 21.4%.

  3. In August 2026, Bayleys lost estimated Share of Search among whanganui real estate agencies in New Zealand, from 31.2% to 30.4%.

  4. Estimated monthly branded searches for Sims & Co Realty in New Zealand rose 20% over 11 measured months, from 100 to 120 in August 2026.

  5. Estimated monthly branded searches for The Watsons Real Estate in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

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