Brandwave

Wellington pilates studios in New Zealand:Which brands are most popular in search?

In August 2026, Reform Fitness was the most searched among wellington pilates studios in New Zealand, with an estimated 18.2K branded searches and 91.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Reform Fitness91.1%
  2. Soul Pilates7.2%
  3. Thrive Pilates1.1%
  4. ARC Wellness0.55%

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Share of SearchLeaderboard

Compare Wellington Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, Soul Pilates. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessSoul PilatesThrive PilatesARC Wellness
Oct 202596.2%1.4%1.9%0.5%
Nov 202596.4%1.8%1.3%0.42%
Dec 202596.5%1.4%1.7%0.37%
Jan 202696.1%1.7%1.8%0.47%
Feb 202696.9%1.5%1.2%0.42%
Mar 202695.8%2.1%1.6%0.5%
Apr 202693.9%4.4%1.3%0.49%
May 202691.5%6.7%1.2%0.64%
Jun 202691.4%6.5%1.6%0.53%
Jul 202692%6.1%1.4%0.46%
Aug 202691.1%7.2%1.1%0.55%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Reform Fitness

    91.1%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · -0.9 points

  2. 2.Soul Pilates

    7.2%

    held 2nd · 1.4K estimated branded searches · +20% vs prior month · +1.1 points

  3. 3.Thrive Pilates

    1.1%

    held 3rd · 220 estimated branded searches · -21.4% vs prior month · -0.3 points

  4. 4.ARC Wellness

    0.55%

    held 4th · 110 estimated branded searches · +22.2% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington pilates studios in New Zealand?

In August 2026, Reform Fitness was the most searched among wellington pilates studios in New Zealand, with an estimated 18.2K branded searches and 91.1% estimated Share of Search within this set. Soul Pilates is in 2nd place, 83.9 percentage points behind at 7.2% Share of Search.

New Zealand wellington pilates studios, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Reform Fitness96.2% → 91.1%96.9%Feb 202691.1%Aug 20261st
Soul Pilates1.4% → 7.2%7.2%Aug 20261.4%Dec 20253rd → 2nd
Thrive Pilates1.9% → 1.1%1.9%Oct 20251.1%Aug 20262nd → 3rd
ARC Wellness0.5% → 0.55%0.64%May 20260.37%Dec 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand decreased from 96.2% to 91.1%.
  • Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand increased from 1.4% to 7.2%.
  • Across the 11 months ending August 2026, Thrive Pilates’ estimated Share of Search among wellington pilates studios in New Zealand decreased from 1.9% to 1.1%.
  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand peaked at 96.9% in February 2026 and was lowest at 91.1% in August 2026.
  • Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand peaked at 7.2% in August 2026 and was lowest at 1.4% in December 2025.
  • Across the 11 months ending August 2026, Soul Pilates rose from 3rd to 2nd among wellington pilates studios in New Zealand.
  • Across the 11 months ending August 2026, Thrive Pilates fell from 2nd to 3rd among wellington pilates studios in New Zealand.
  • Across the 11 months ending August 2026, ARC Wellness held steady: its estimated Share of Search among wellington pilates studios in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand wellington pilates studios in August 2026?

  1. In August 2026, Soul Pilates gained estimated Share of Search among wellington pilates studios in New Zealand, from 6.1% to 7.2%.

  2. In August 2026, Reform Fitness lost estimated Share of Search among wellington pilates studios in New Zealand, from 92% to 91.1%.

  3. Estimated monthly branded searches for Thrive Pilates in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.

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