Wellington funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Harbour City Funeral Home was the most searched among wellington funeral directors in New Zealand, with an estimated 5K branded searches and 49.3% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare funeral directors families can choose between in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harbour City Funeral Home, Gee & Hickton, Lychgate Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Harbour City Funeral Home | Gee & Hickton | Lychgate Funerals | The Wilson Funeral Home |
|---|---|---|---|---|
| Oct 2025 | 33.3% | 59.2% | 7.2% | 0.36% |
| Nov 2025 | 33.8% | 56.3% | 9.1% | 0.8% |
| Dec 2025 | 32.4% | 59.6% | 7.3% | 0.61% |
| Jan 2026 | 39.6% | 50.7% | 9% | 0.72% |
| Feb 2026 | 34.5% | 47.8% | 12.7% | 5% |
| Mar 2026 | 35.3% | 52.3% | 11.5% | 0.92% |
| Apr 2026 | 36.7% | 56.6% | 6.2% | 0.56% |
| May 2026 | 34.5% | 59.9% | 5.1% | 0.52% |
| Jun 2026 | 44.5% | 49.2% | 6% | 0.33% |
| Jul 2026 | 40.3% | 56.3% | 3.1% | 0.3% |
| Aug 2026 | 49.3% | 46.5% | 3.5% | 0.69% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.3% | 5K | +24.2% | +9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.5% | 4.7K | -16.3% | -9.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.5% | 360 | +16.1% | +0.4 points | |
| 4, held 4th | 0.69% | 70 | +133.3% | +0.4 points |
49.3%
moved from 2nd to 1st · 5K estimated branded searches · +24.2% vs prior month · +9 points
46.5%
moved from 1st to 2nd · 4.7K estimated branded searches · -16.3% vs prior month · -9.8 points
3.5%
held 3rd · 360 estimated branded searches · +16.1% vs prior month · +0.4 points
0.69%
held 4th · 70 estimated branded searches · +133.3% vs prior month · +0.4 points
Compare search popularity between leading brands
Which brand is most popular in search among wellington funeral directors in New Zealand?
4 brands
In August 2026, Harbour City Funeral Home was the most searched among wellington funeral directors in New Zealand, with an estimated 5K branded searches and 49.3% estimated Share of Search within this set. Gee & Hickton is in 2nd place, 2.8 percentage points behind at 46.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Harbour City Funeral Home | 33.3% → 49.3% | 49.3%Aug 2026 | 32.4%Dec 2025 | 2nd → 1st |
 Gee & Hickton | 59.2% → 46.5% | 59.9%May 2026 | 46.5%Aug 2026 | 1st → 2nd |
 Lychgate Funerals | 7.2% → 3.5% | 12.7%Feb 2026 | 3.1%Jul 2026 | 3rd |
| The Wilson Funeral Home | 0.36% → 0.69% | 5%Feb 2026 | 0.3%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Harbour City Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand increased from 33.3% to 49.3%.
- Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand decreased from 59.2% to 46.5%.
- Across the 11 months ending August 2026, Lychgate Funerals’ estimated Share of Search among wellington funeral directors in New Zealand decreased from 7.2% to 3.5%.
- Across the 11 months ending August 2026, Harbour City Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 49.3% in August 2026 and was lowest at 32.4% in December 2025.
- Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 59.9% in May 2026 and was lowest at 46.5% in August 2026.
- Across the 11 months ending August 2026, Lychgate Funerals’ estimated Share of Search among wellington funeral directors in New Zealand peaked at 12.7% in February 2026 and was lowest at 3.1% in July 2026.
- Across the 11 months ending August 2026, The Wilson Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 5% in February 2026 and was lowest at 0.3% in July 2026.
- Across the 11 months ending August 2026, Harbour City Funeral Home rose from 2nd to 1st among wellington funeral directors in New Zealand.
- Across the 11 months ending August 2026, Gee & Hickton fell from 1st to 2nd among wellington funeral directors in New Zealand.
- Across the 11 months ending August 2026, The Wilson Funeral Home held steady: its estimated Share of Search among wellington funeral directors in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand wellington funeral directors in August 2026?
4 changes
In August 2026, Harbour City Funeral Home overtook Gee & Hickton to take the highest estimated Share of Search among wellington funeral directors in New Zealand, at 49.3%.
In August 2026, Gee & Hickton lost estimated Share of Search among wellington funeral directors in New Zealand, from 56.3% to 46.5%.
Estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
Estimated monthly branded searches for Lychgate Funerals in New Zealand fell 40% over 11 measured months, from 600 to 360 in August 2026.
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