Bosch vs Samsung:Which is more popular by branded search in New Zealand?
In August 2026, Samsung had more branded searches than Bosch among washing machine brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to Bosch’s 12.9K, and held a 17.7% Share of Search versus Bosch’s 10.8%.
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Which is more popular in search, Bosch or Samsung?
Compare the washing machine and dryer brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Samsung | Haier | Bosch | LG | Electrolux |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 16.4% | 13.1% | 11.2% | 9% | 5.7% |
| Nov 2025 | 46% | 17% | 12.4% | 10.2% | 8.7% | 5.7% |
| Dec 2025 | 42.8% | 18.4% | 12.8% | 10.3% | 9.3% | 6.4% |
| Jan 2026 | 43.2% | 17.1% | 13.1% | 10.5% | 9.8% | 6.3% |
| Feb 2026 | 44.7% | 16.1% | 12.3% | 10.6% | 10.9% | 5.5% |
| Mar 2026 | 44.3% | 15.8% | 11.2% | 10.6% | 12.8% | 5.2% |
| Apr 2026 | 42.6% | 17.3% | 12.6% | 10.8% | 10.8% | 5.9% |
| May 2026 | 44.5% | 16.3% | 11.4% | 11.7% | 10.9% | 5.2% |
| Jun 2026 | 44.6% | 17% | 11.2% | 10.7% | 11.2% | 5.2% |
| Jul 2026 | 44% | 16.4% | 11.6% | 11.9% | 10.5% | 5.7% |
| Aug 2026 | 43.1% | 17.7% | 12.2% | 10.8% | 10.7% | 5.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bosch and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Bosch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among washing machine brands in New Zealand moved from 11.2% to 10.8%, and its estimated monthly branded searches moved from 12.1K to 12.9K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among washing machine brands in New Zealand moved from 16.4% to 17.7%, and its estimated monthly branded searches moved from 17.8K to 21.2K.
How did search popularity change for New Zealand washing machine brands in August 2026?
3 changes
In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.
In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.
In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
37 branded search terms
- bosch 10kg washing machine
- bosch 300 series washing machine
- bosch 8kg washing machine
- bosch 9kg washing machine
- bosch avantixx washing machine
- bosch classixx washing machine
- bosch combination microwave oven
- bosch cooktop
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch dryer
- bosch freestanding oven
- bosch fridge
- bosch inbuilt oven
- bosch induction oven
- bosch integrated dishwasher
- bosch maxx classic washing machine
- bosch maxx washing machine
- bosch micro oven
- bosch microwave oven integrated
- bosch oven
- bosch rangehood
- bosch self cleaning oven
- bosch series 2 washing machine
- bosch series 4 oven
- bosch series 4 washing machine
- bosch series 4 washing machine 7kg
- bosch series 6 oven
- bosch series 6 washing machine
- bosch series 8 oven
- bosch series 8 washing machine
- bosch top loader
- bosch wall oven
- bosch washing machine
- bosch washing machine cleaning
- bosch washing machine e18
Samsung
35 branded search terms
- 8kg samsung washing machine
- monitor samsung gaming
- samsung 11kg washing machine
- samsung 12kg washing machine
- samsung 27 curved monitor
- samsung 27 inch monitor
- samsung 4k monitor
- samsung 9kg washing machine
- samsung curved monitor
- samsung digital inverter washing machine
- samsung dishdrawer
- samsung dishwasher
- samsung dryer
- samsung french door fridge
- samsung fridge
- samsung fridge freezer
- samsung integrated dishwasher
- samsung monitor
- samsung odyssey
- samsung odyssey g3
- samsung odyssey g5
- samsung odyssey g5 27
- samsung odyssey g5 32
- samsung odyssey g6
- samsung odyssey g7
- samsung odyssey g9
- samsung oled tv
- samsung oven
- samsung top load washing machine
- samsung top loader
- samsung tv
- samsung washer dryer
- samsung washer dryer combo
- samsung washing machine
- samsung washing machine repairing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.