Brandwave

Microsoft Teams vs Zoom:Which is more popular?

In September 2026, Microsoft Teams had more branded searches than Zoom among video conferencing tools in New Zealand. Microsoft Teams had about 22,100 branded searches, while Zoom had 4,730. Microsoft Teams made up 27.6% of all video conferencing tool searches we track, and Zoom accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about video conferencing tools, both Microsoft Teams and Zoom appeared in all four answers. Zoom was mentioned before Microsoft Teams in three out of four answers.

Among video conferencing tools in New Zealand in September 2026

Who do people search for more?

Microsoft Teams, about 5 searches for every 1 for Zoom

Microsoft Teams 22.1K searchesZoom 4.7K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Microsoft Teams in 4 of 4Zoom in 4 of 4

Who does AI recommend more?

Zoom, named ahead of Microsoft Teams in 3 of 4 answers

Zoom first in 3Microsoft Teams first in 1

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Top video conferencing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Microsoft Teams and Zoom showed up in all four answers. Zoom was listed before Microsoft Teams in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoom1st
  2. Microsoft Teams2nd
  3. Google Meet3rd
  4. Webex4th
  5. Jitsi Meet5th
  6. Whereby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Meet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Microsoft Teams4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zoom4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Webex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jitsi Meet2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Whereby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about video conferencing tools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Microsoft Teams or Zoom more popular in search?

This chart shows how often people search Google for Microsoft Teams and Zoom by name. Each line represents a brand's share of searches for all six video conferencing tools we track, month by month, from searches in New Zealand.

Microsoft Teams and Zoom among video conferencing tools in New Zealand, by month

Share of searches by month for Microsoft Teams, Zoom. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MeetMicrosoft TeamsZoomWebexWherebyJitsi Meet
Oct 202560%31%5.8%1.4%1%0.68%
Nov 202563.6%27.3%6.2%1.5%1.1%0.39%
Dec 202569.7%21%5.5%1.6%1.5%0.64%
Jan 202662.7%27.6%6%1.7%1.3%0.58%
Feb 202650.8%39.2%7.1%1.4%1.1%0.38%
Mar 202649%41.2%6.9%1.3%1.2%0.37%
Apr 202659.5%30.5%6.9%1.5%1.3%0.36%
May 202660.1%30.4%6.8%1.3%1%0.37%
Jun 202655.8%34.3%6.8%1.4%1.3%0.34%
Jul 202658.4%31%7.6%1.3%1.2%0.44%
Aug 202656.5%33.8%6.8%1.3%1.2%0.42%
Sep 202664.4%27.6%5.9%1%0.62%0.49%

How has the Microsoft Teams and Zoom comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand video conferencing tools in September 2026?

2 changes
  1. In September 2026, Microsoft Teams lost share of searches among video conferencing tools in New Zealand, from 33.8% to 27.6%.

  2. In September 2026, Zoom lost share of searches among video conferencing tools in New Zealand, from 6.8% to 5.9%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Microsoft Teams’ and Zoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Teams

10 branded search terms

  • installing microsoft teams
  • microsoft teams
  • microsoft teams app
  • microsoft teams business
  • microsoft teams essentials
  • microsoft teams meeting
  • microsoft teams web
  • microsoftteams
  • microsoftteams app
  • ms teams

Zoom

9 branded search terms

  • joining zoom meeting
  • zoom app
  • zoom app apple
  • zoom app desktop
  • zoom meet app
  • zoom meeting
  • zoom test meeting
  • zoom video call
  • zoom web app

How the Brand Demand Index is measured

Other head-to-heads among video conferencing tools

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