How popular isZoom in search?
In August 2026, there were an estimated 5.7K branded searches for Zoom in New Zealand which is up 23.2% over the last 11 months. Zoom holds 7.2% estimated Share of Search among New Zealand video conferencing tools and is ranked 3rd of 5 competitors for search popularity.
Google Meet54.5%
Microsoft Teams35.7%
Zoom7.2%
Webex1.5%
Whereby1.1%
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Which video conferencing tools compete with Zoom?
Share of Search by month for Google Meet, Microsoft Teams, Zoom. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Meet | Microsoft Teams | Zoom | Webex | Whereby |
|---|---|---|---|---|---|
| Oct 2025 | 58.4% | 32.6% | 6.3% | 1.6% | 1% |
| Nov 2025 | 61.9% | 29% | 6.4% | 1.6% | 1.1% |
| Dec 2025 | 68% | 22.7% | 5.8% | 2.1% | 1.5% |
| Jan 2026 | 60.8% | 29.5% | 6.5% | 1.9% | 1.3% |
| Feb 2026 | 48.9% | 41% | 7.5% | 1.5% | 1% |
| Mar 2026 | 47.8% | 42.4% | 7.3% | 1.4% | 1.1% |
| Apr 2026 | 58.1% | 31.6% | 7.4% | 1.6% | 1.3% |
| May 2026 | 57.2% | 33.5% | 7% | 1.3% | 1% |
| Jun 2026 | 49.5% | 41% | 6.9% | 1.4% | 1.2% |
| Jul 2026 | 52.9% | 37.2% | 7.4% | 1.4% | 1.1% |
| Aug 2026 | 54.5% | 35.7% | 7.2% | 1.5% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.5% | 43.2K | +0.26% | +1.6 points | |
| 2, held 2nd | 35.7% | 28.3K | -6.5% | -1.5 points | |
| 3, held 3rd | 7.2% | 5.7K | -6.1% | -0.3 points | |
| 4, held 4th | 1.5% | 1.1K | +4.5% | +0.1 points | |
| 5, held 5th | 1.1% | 900 | -1.1% | 0 points |
54.5%
held 1st · 43.2K estimated branded searches · +0.26% vs prior month · +1.6 points
35.7%
held 2nd · 28.3K estimated branded searches · -6.5% vs prior month · -1.5 points
3.
Zoom7.2%
held 3rd · 5.7K estimated branded searches · -6.1% vs prior month · -0.3 points
4.
Webex1.5%
held 4th · 1.1K estimated branded searches · +4.5% vs prior month · +0.1 points
5.
Whereby1.1%
held 5th · 900 estimated branded searches · -1.1% vs prior month · 0 points
Compare search popularity between Zoom and its closest rivals
How has branded search demand for Zoom changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zoom in New Zealand rose from 4.6K to 5.7K.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among video conferencing tools in New Zealand increased from 6.3% to 7.2%.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among video conferencing tools in New Zealand peaked at 7.5% in February 2026 and was lowest at 5.8% in December 2025.
How did search popularity change for New Zealand video conferencing tools in August 2026?
4 changes
In August 2026, Google Meet gained estimated Share of Search among video conferencing tools in New Zealand, from 52.9% to 54.5%.
In August 2026, Microsoft Teams lost estimated Share of Search among video conferencing tools in New Zealand, from 37.2% to 35.7%.
Estimated monthly branded searches for Zoom in New Zealand rose 23.2% over 11 measured months, from 4.6K to 5.7K in August 2026.
Estimated monthly branded searches for Whereby in New Zealand rose 18.4% over 11 measured months, from 760 to 900 in August 2026.
How is Zoom measured?
Brandwave collects information about searches that people make online using Zoom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- creating a zoom meeting
- free zoom meeting
- joining zoom meeting
- setting up zoom meeting
- zoom app
- zoom app apple
- zoom app desktop
- zoom app download
- zoom app download for android
- zoom app for mac
- zoom meet app
- zoom meeting
- zoom meeting download
- zoom online meeting
- zoom test meeting
- zoom video call
- zoom web app
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Is Zoom your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.