Brandwave

Translation tools in New Zealand:Which brands are most popular in search?

In August 2026, Google Translate was the most searched among translation tools in New Zealand, with an estimated 598K branded searches and 92% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google Translate92%
  2. DeepL7%
  3. Reverso0.4%
  4. Microsoft Translator0.39%
  5. Papago0.26%

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Share of SearchLeaderboard

Compare the online translation tools New Zealanders translate text and documents with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among translation tools in New Zealand, by month

Share of Search by month for Google Translate, DeepL. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle TranslateDeepLReversoMicrosoft TranslatorPapago
Oct 202595.6%3.6%0.49%0.06%0.3%
Nov 202595.5%3.6%0.53%0.15%0.24%
Dec 202595.7%3.4%0.54%0.13%0.26%
Jan 202695.6%3.4%0.55%0.13%0.33%
Feb 202694.5%4.5%0.48%0.1%0.36%
Mar 202693.7%5.4%0.52%0.07%0.3%
Apr 202694.1%5.1%0.57%0.04%0.21%
May 202692.6%6.8%0.38%0.03%0.22%
Jun 202692.9%6.6%0.28%0.04%0.18%
Jul 202687.8%11.6%0.32%0.05%0.22%
Aug 202692%7%0.4%0.39%0.26%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google Translate

    92%

    held 1st · 598K estimated branded searches · -8.3% vs prior month · +4.2 points

  2. 2.DeepL

    7%

    held 2nd · 45.3K estimated branded searches · -47.5% vs prior month · -4.6 points

  3. 3.Reverso

    0.4%

    held 3rd · 2.6K estimated branded searches · +12% vs prior month · +0.1 points

  4. 4.Microsoft Translator

    0.39%

    moved from 5th to 4th · 2.5K estimated branded searches · +578.4% vs prior month · +0.3 points

  5. 5.Papago

    0.26%

    moved from 4th to 5th · 1.7K estimated branded searches · +6.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among translation tools in New Zealand?

In August 2026, Google Translate was the most searched among translation tools in New Zealand, with an estimated 598K branded searches and 92% estimated Share of Search within this set. DeepL is in 2nd place, 85 percentage points behind at 7% Share of Search.

New Zealand translation tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Translate95.6% → 92%95.7%Dec 202587.8%Jul 20261st
DeepL3.6% → 7%11.6%Jul 20263.4%Jan 20262nd
Reverso0.49% → 0.4%0.57%Apr 20260.28%Jun 20263rd
Microsoft Translator0.06% → 0.39%0.39%Aug 20260.03%May 20265th → 4th
Papago0.3% → 0.26%0.36%Feb 20260.18%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation tools in New Zealand decreased from 95.6% to 92%.
  • Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation tools in New Zealand increased from 3.6% to 7%.
  • Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation tools in New Zealand peaked at 95.7% in December 2025 and was lowest at 87.8% in July 2026.
  • Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation tools in New Zealand peaked at 11.6% in July 2026 and was lowest at 3.4% in January 2026.
  • Across the 11 months ending August 2026, Microsoft Translator rose from 5th to 4th among translation tools in New Zealand.
  • Across the 11 months ending August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.
  • Across the 11 months ending August 2026, Reverso held steady: its estimated Share of Search among translation tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand translation tools in August 2026?

  1. In August 2026, Google Translate gained estimated Share of Search among translation tools in New Zealand, from 87.8% to 92%.

  2. In August 2026, DeepL lost estimated Share of Search among translation tools in New Zealand, from 11.6% to 7%.

  3. In August 2026, Microsoft Translator rose from 5th to 4th among translation tools in New Zealand.

  4. In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.

  5. Estimated monthly branded searches for Reverso in New Zealand fell 11.8% over 11 measured months, from 3K to 2.6K in August 2026.

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