Brandwave

Tile and flooring retailers in New Zealand:Which brands are most popular in search?

Tile Depot and Flooring Xtra share the highest estimated Share of Search among tile and flooring retailers in New Zealand, at 22.7% in August 2026.

Share of Search, August 2026
  1. Tile Depot22.7%
  2. Flooring Xtra22.7%
  3. Tile Space21.5%
  4. Tile Warehouse17.2%
  5. Carpet Court15.9%

Follow tile and flooring retailers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the stores New Zealanders buy tiles, carpet and flooring from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tile and flooring retailers in New Zealand, by month

Share of Search by month for Tile Depot, Flooring Xtra, Tile Space, Tile Warehouse, Carpet Court. The figures are in the table below the chart.

View monthly share of search table
MonthTile DepotFlooring XtraTile SpaceTile WarehouseCarpet Court
Oct 202521.9%19.8%20.2%19.4%18.7%
Nov 202522.6%20.5%21.2%17%18.7%
Dec 202522.9%17.7%23.4%17.2%18.8%
Jan 202621%19%20%18.5%21.5%
Feb 202620.5%18.6%21.7%18.3%20.9%
Mar 202619.1%20.6%23.8%16.8%19.7%
Apr 202620.2%19.8%21.6%18.1%20.3%
May 202622.2%21.4%20.3%17%19.1%
Jun 202619.9%21.6%20.7%17.9%19.9%
Jul 202619.8%18.6%22.7%18.3%20.6%
Aug 202622.7%22.7%21.5%17.2%15.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tile Depot

    22.7%

    moved from 3rd to 1st · 11K estimated branded searches · +21.4% vs prior month · +2.9 points

  2. 2.Flooring Xtra

    22.7%

    moved from 4th to 2nd · 11K estimated branded searches · +29.2% vs prior month · +4.1 points

  3. 3.Tile Space

    21.5%

    moved from 1st to 3rd · 10.4K estimated branded searches · +0.68% vs prior month · -1.1 points

  4. 4.Tile Warehouse

    17.2%

    moved from 5th to 4th · 8.3K estimated branded searches · -0.48% vs prior month · -1.1 points

  5. 5.Carpet Court

    15.9%

    moved from 2nd to 5th · 7.7K estimated branded searches · -18.2% vs prior month · -4.7 points

Compare search popularity between leading brands

Which brand is most popular in search among tile and flooring retailers in New Zealand?

Tile Depot and Flooring Xtra share the highest estimated Share of Search among tile and flooring retailers in New Zealand, at 22.7% in August 2026.

New Zealand tile and flooring retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tile Depot21.9% → 22.7%22.9%Dec 202519.1%Mar 20261st
Flooring Xtra19.8% → 22.7%22.7%Aug 202617.7%Dec 20253rd → 2nd
Tile Space20.2% → 21.5%23.8%Mar 202620%Jan 20262nd → 3rd
Tile Warehouse19.4% → 17.2%19.4%Oct 202516.8%Mar 20264th
Carpet Court18.7% → 15.9%21.5%Jan 202615.9%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tile Depot’s estimated Share of Search among tile and flooring retailers in New Zealand increased from 21.9% to 22.7%.
  • Across the 11 months ending August 2026, Flooring Xtra’s estimated Share of Search among tile and flooring retailers in New Zealand increased from 19.8% to 22.7%.
  • Across the 11 months ending August 2026, Tile Space’s estimated Share of Search among tile and flooring retailers in New Zealand increased from 20.2% to 21.5%.
  • Across the 11 months ending August 2026, Tile Warehouse’s estimated Share of Search among tile and flooring retailers in New Zealand decreased from 19.4% to 17.2%.
  • Across the 11 months ending August 2026, Carpet Court’s estimated Share of Search among tile and flooring retailers in New Zealand decreased from 18.7% to 15.9%.
  • Across the 11 months ending August 2026, Tile Depot’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 22.9% in December 2025 and was lowest at 19.1% in March 2026.
  • Across the 11 months ending August 2026, Flooring Xtra’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 22.7% in August 2026 and was lowest at 17.7% in December 2025.
  • Across the 11 months ending August 2026, Tile Space’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 23.8% in March 2026 and was lowest at 20% in January 2026.
  • Across the 11 months ending August 2026, Tile Warehouse’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 19.4% in October 2025 and was lowest at 16.8% in March 2026.
  • Across the 11 months ending August 2026, Carpet Court’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 21.5% in January 2026 and was lowest at 15.9% in August 2026.
  • Across the 11 months ending August 2026, Flooring Xtra rose from 3rd to 2nd among tile and flooring retailers in New Zealand.
  • Across the 11 months ending August 2026, Tile Space fell from 2nd to 3rd among tile and flooring retailers in New Zealand.

How did search popularity change for New Zealand tile and flooring retailers in August 2026?

  1. In August 2026, Tile Depot overtook Carpet Court to take the highest estimated Share of Search among tile and flooring retailers in New Zealand, at 22.7%.

  2. In August 2026, Flooring Xtra overtook Carpet Court to rank 2nd among tile and flooring retailers in New Zealand, at 22.7%.

  3. In August 2026, Carpet Court lost estimated Share of Search among tile and flooring retailers in New Zealand, from 20.6% to 15.9%.

  4. In August 2026, Tile Space lost estimated Share of Search among tile and flooring retailers in New Zealand, from 22.7% to 21.5%.

  5. In August 2026, Tile Warehouse lost estimated Share of Search among tile and flooring retailers in New Zealand, from 18.3% to 17.2%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record