How popular isTile Depot in search?
In August 2026, there were an estimated 11K branded searches for Tile Depot in New Zealand which held steady over the last 11 months. Tile Depot holds 22.7% estimated Share of Search among New Zealand tile and flooring retailers and is ranked 1st of 5 competitors for search popularity.
Tile Depot22.7%
Flooring Xtra22.7%Tile Space21.5%
Tile Warehouse17.2%
Carpet Court15.9%
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Which tile and flooring retailers compete with Tile Depot?
Share of Search by month for Tile Depot, Flooring Xtra, Tile Space, Tile Warehouse, Carpet Court. The figures are in the table below the chart.
View monthly share of search table
| Month | Tile Depot | Flooring Xtra | Tile Space | Tile Warehouse | Carpet Court |
|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 19.8% | 20.2% | 19.4% | 18.7% |
| Nov 2025 | 22.6% | 20.5% | 21.2% | 17% | 18.7% |
| Dec 2025 | 22.9% | 17.7% | 23.4% | 17.2% | 18.8% |
| Jan 2026 | 21% | 19% | 20% | 18.5% | 21.5% |
| Feb 2026 | 20.5% | 18.6% | 21.7% | 18.3% | 20.9% |
| Mar 2026 | 19.1% | 20.6% | 23.8% | 16.8% | 19.7% |
| Apr 2026 | 20.2% | 19.8% | 21.6% | 18.1% | 20.3% |
| May 2026 | 22.2% | 21.4% | 20.3% | 17% | 19.1% |
| Jun 2026 | 19.9% | 21.6% | 20.7% | 17.9% | 19.9% |
| Jul 2026 | 19.8% | 18.6% | 22.7% | 18.3% | 20.6% |
| Aug 2026 | 22.7% | 22.7% | 21.5% | 17.2% | 15.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 22.7% | 11K | +21.4% | +2.9 pointsmoved from 3rd to 1st | |
| 2, moved from 4th to 2nd | 22.7% | 11K | +29.2% | +4.1 pointsmoved from 4th to 2nd | |
| 3, moved from 1st to 3rd | 21.5% | 10.4K | +0.68% | -1.1 pointsmoved from 1st to 3rd | |
| 4, moved from 5th to 4th | 17.2% | 8.3K | -0.48% | -1.1 pointsmoved from 5th to 4th | |
| 5, moved from 2nd to 5th | 15.9% | 7.7K | -18.2% | -4.7 pointsmoved from 2nd to 5th |
22.7%
moved from 3rd to 1st · 11K estimated branded searches · +21.4% vs prior month · +2.9 points
22.7%
moved from 4th to 2nd · 11K estimated branded searches · +29.2% vs prior month · +4.1 points
21.5%
moved from 1st to 3rd · 10.4K estimated branded searches · +0.68% vs prior month · -1.1 points
17.2%
moved from 5th to 4th · 8.3K estimated branded searches · -0.48% vs prior month · -1.1 points
15.9%
moved from 2nd to 5th · 7.7K estimated branded searches · -18.2% vs prior month · -4.7 points
Compare search popularity between Tile Depot and its closest rivals
How has branded search demand for Tile Depot changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tile Depot in New Zealand held steady, from 10.9K to 11K.
- Across the 11 months ending August 2026, Tile Depot’s estimated Share of Search among tile and flooring retailers in New Zealand increased from 21.9% to 22.7%.
- Across the 11 months ending August 2026, Tile Depot’s estimated Share of Search among tile and flooring retailers in New Zealand peaked at 22.9% in December 2025 and was lowest at 19.1% in March 2026.
How did search popularity change for New Zealand tile and flooring retailers in August 2026?
5 changes
In August 2026, Tile Depot overtook Carpet Court to take the highest estimated Share of Search among tile and flooring retailers in New Zealand, at 22.7%.

In August 2026, Flooring Xtra overtook Carpet Court to rank 2nd among tile and flooring retailers in New Zealand, at 22.7%.

In August 2026, Carpet Court lost estimated Share of Search among tile and flooring retailers in New Zealand, from 20.6% to 15.9%.
In August 2026, Tile Space lost estimated Share of Search among tile and flooring retailers in New Zealand, from 22.7% to 21.5%.
In August 2026, Tile Warehouse lost estimated Share of Search among tile and flooring retailers in New Zealand, from 18.3% to 17.2%.
How is Tile Depot measured?
Brandwave collects information about searches that people make online using Tile Depot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- the tile depot
- tile depot
- tile depot henderson
- tile depot lunn ave
- tile depot near me
- tile depot nz
- tile depot online
- tile depot rosebank
- tile depot sale
- tile depot tiles
- tiledepot
- tiledepot co nz
- tiledepot nz
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Is Tile Depot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.