Flooring Xtra vs Tile Warehouse:Which is more popular by branded search in New Zealand?
In August 2026, Flooring Xtra had more branded searches than Tile Warehouse among tile and flooring retailers in New Zealand. Flooring Xtra was estimated to have 11K branded searches compared to Tile Warehouse’s 8.3K, and held a 22.7% Share of Search versus Tile Warehouse’s 17.2%.
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Which is more popular in search, Flooring Xtra or Tile Warehouse?
Compare the stores New Zealanders buy tiles, carpet and flooring from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flooring Xtra, Tile Warehouse. The figures are in the table below the chart.
View monthly share of search table
| Month | Tile Depot | Flooring Xtra | Tile Space | Tile Warehouse | Carpet Court |
|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 19.8% | 20.2% | 19.4% | 18.7% |
| Nov 2025 | 22.6% | 20.5% | 21.2% | 17% | 18.7% |
| Dec 2025 | 22.9% | 17.7% | 23.4% | 17.2% | 18.8% |
| Jan 2026 | 21% | 19% | 20% | 18.5% | 21.5% |
| Feb 2026 | 20.5% | 18.6% | 21.7% | 18.3% | 20.9% |
| Mar 2026 | 19.1% | 20.6% | 23.8% | 16.8% | 19.7% |
| Apr 2026 | 20.2% | 19.8% | 21.6% | 18.1% | 20.3% |
| May 2026 | 22.2% | 21.4% | 20.3% | 17% | 19.1% |
| Jun 2026 | 19.9% | 21.6% | 20.7% | 17.9% | 19.9% |
| Jul 2026 | 19.8% | 18.6% | 22.7% | 18.3% | 20.6% |
| Aug 2026 | 22.7% | 22.7% | 21.5% | 17.2% | 15.9% |
| Sep 2026 | — | — | — | — | — |
How has the Flooring Xtra and Tile Warehouse comparison changed over the last 12 months?
3 findings
- Flooring Xtra was ahead of Tile Warehouse in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flooring Xtra’s estimated Share of Search among tile and flooring retailers in New Zealand moved from 19.8% to 22.7%, and its estimated monthly branded searches moved from 9.8K to 11K.
- Across the 11 months ending August 2026, Tile Warehouse’s estimated Share of Search among tile and flooring retailers in New Zealand moved from 19.4% to 17.2%, and its estimated monthly branded searches moved from 9.6K to 8.3K.
How did search popularity change for New Zealand tile and flooring retailers in August 2026?
2 changes
In August 2026, Flooring Xtra overtook Carpet Court to rank 2nd among tile and flooring retailers in New Zealand, at 22.7%.
In August 2026, Tile Warehouse lost estimated Share of Search among tile and flooring retailers in New Zealand, from 18.3% to 17.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Flooring Xtra’s and Tile Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flooring Xtra
26 branded search terms
- alexandra flooring xtra
- blenheim flooring xtra
- classic carpets flooring xtra
- coastwide flooring xtra
- crown flooring xtra new lynn
- flooring xtra
- flooring xtra carpet
- flooring xtra lunn ave
- flooring xtra near me
- flooring xtra nelson
- flooring xtra nz
- flooring xtra thorndon
- flooring xtra tiles
- flooring xtra vinyl
- flooringxtra
- flooringxtra carpet
- flooringxtra co nz
- flooringxtra nz
- gateway flooring xtra
- hutchinsons flooring xtra
- jb flooring xtra
- north shore flooring xtra
- north west flooring xtra
- pierces flooring xtra
- simpson flooring xtra
- watkins flooring xtra
Tile Warehouse
12 branded search terms
- hamilton tile warehouse
- the tile warehouse
- tile warehouse
- tile warehouse near me
- tile warehouse nz
- tile warehouse online
- tile warehouse penrose
- tile warehouse showroom
- tile warehouse wairau park
- tilewarehouse
- tilewarehouse co nz
- tilewarehouse nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.