Sigma vs Sony:Which is more popular?
In September 2026, Sony had more branded searches than Sigma among telephoto lens brands in New Zealand. Sony had about 17,100 branded searches, while Sigma had 210. Sony made up 70.1% of all telephoto lens brand searches we track, and Sigma accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about telephoto lens brands, Sony appeared in all five answers and Sigma in three. Sony was mentioned before Sigma in every answer.
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Top telephoto lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sony appeared in all five answers. Sigma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sony was listed before Sigma in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about telephoto lens brands
5 answers
Asked ChatGPT
“Which telephoto lens brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best telephoto lens brands in New Zealand?”
Asked ChatGPT
“What's the best telephoto lens brand in New Zealand for wildlife photography?”
Searched Google, AI Overview
“best telephoto lens”
Searched Google, AI Overview
“long zoom lens”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sigma or Sony more popular in search?
This chart shows how often people search Google for Sigma and Sony by name. Each line represents a brand's share of searches for all four telephoto lens brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sony, Sigma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Canon | Nikon | Sigma |
|---|---|---|---|---|
| Oct 2025 | 67.4% | 19.9% | 11.6% | 1.2% |
| Nov 2025 | 72.1% | 17.2% | 9.6% | 1.1% |
| Dec 2025 | 70.5% | 18% | 10.5% | 0.96% |
| Jan 2026 | 64.7% | 22% | 12.1% | 1.2% |
| Feb 2026 | 66.9% | 19.8% | 12% | 1.4% |
| Mar 2026 | 66.3% | 20.8% | 11.7% | 1.2% |
| Apr 2026 | 68.1% | 18% | 12.9% | 1% |
| May 2026 | 67.3% | 20.4% | 11.2% | 1.2% |
| Jun 2026 | 68.7% | 19.2% | 10.8% | 1.2% |
| Jul 2026 | 68.7% | 19.8% | 10.6% | 0.92% |
| Aug 2026 | 64.6% | 22% | 12.3% | 1.2% |
| Sep 2026 | 70.1% | 17.2% | 11.8% | 0.86% |
How has the Sigma and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Sigma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sigma’s share of searches among telephoto lens brands in New Zealand moved from 1.2% to 0.86%, and its estimated monthly branded searches moved from 260 to 210.
- Across the 12 months ending September 2026, Sony’s share of searches among telephoto lens brands in New Zealand moved from 67.4% to 70.1%, and its estimated monthly branded searches moved from 15.2K to 17.1K.
How did search popularity change for New Zealand telephoto lens brands in September 2026?
2 changes
In September 2026, Sony gained share of searches among telephoto lens brands in New Zealand, from 64.6% to 70.1%.
Estimated monthly branded searches for Sigma in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Sigma’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among telephoto lens brands
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