Brandwave

Tauranga pilates studios in New Zealand:Which brands are most popular in search?

In August 2026, Reform Fitness was the most searched among tauranga pilates studios in New Zealand, with an estimated 18.2K branded searches and 96.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Reform Fitness96.4%
  2. The Pilates Fix1.1%
  3. Encore Pilates0.85%
  4. The Pilates Loft0.8%
  5. Boost Reformer Pilates0.58%
  6. Campbell Pilates & Wellness0.27%

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Share of SearchLeaderboard

Compare Tauranga Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tauranga pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessThe Pilates FixEncore PilatesThe Pilates LoftBoost Reformer PilatesCampbell Pilates & Wellness
Oct 202596.7%0.77%0.55%1.3%0.64%0.05%
Nov 202597%0.98%0.56%1%0.42%0.05%
Dec 202596.9%1.1%0.53%1%0.37%0.05%
Jan 202696.4%1.1%0.77%0.99%0.6%0.13%
Feb 202696.1%0.97%0.88%1%0.65%0.32%
Mar 202696.3%1.2%0.69%1%0.64%0.18%
Apr 202696.7%0.97%0.69%0.83%0.65%0.14%
May 202696.3%1%0.72%1.1%0.67%0.24%
Jun 202696.3%0.86%0.75%1.2%0.86%0.1%
Jul 202695.5%1.1%1%0.96%0.9%0.48%
Aug 202696.4%1.1%0.85%0.8%0.58%0.27%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Reform Fitness

    96.4%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · +0.9 points

  2. 2.The Pilates Fix

    1.1%

    held 2nd · 210 estimated branded searches · 0% vs prior month · 0 points

  3. 3.Encore Pilates

    0.85%

    held 3rd · 160 estimated branded searches · -15.8% vs prior month · -0.2 points

  4. 4.The Pilates Loft

    0.8%

    held 4th · 150 estimated branded searches · -16.7% vs prior month · -0.2 points

  5. 5.Boost Reformer Pilates

    0.58%

    held 5th · 110 estimated branded searches · -35.3% vs prior month · -0.3 points

  6. 6.Campbell Pilates & Wellness

    0.27%

    held 6th · 50 estimated branded searches · -44.4% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among tauranga pilates studios in New Zealand?

In August 2026, Reform Fitness was the most searched among tauranga pilates studios in New Zealand, with an estimated 18.2K branded searches and 96.4% estimated Share of Search within this set. The Pilates Fix is in 2nd place, 95.3 percentage points behind at 1.1% Share of Search.

New Zealand tauranga pilates studios, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Reform Fitness96.7% → 96.4%97%Nov 202595.5%Jul 20261st
The Pilates Fix0.77% → 1.1%1.2%Mar 20260.77%Oct 20253rd → 2nd
Encore Pilates0.55% → 0.85%1%Jul 20260.53%Dec 20255th → 3rd
The Pilates Loft1.3% → 0.8%1.3%Oct 20250.8%Aug 20262nd → 4th
Boost Reformer Pilates0.64% → 0.58%0.9%Jul 20260.37%Dec 20254th → 5th
Campbell Pilates & Wellness0.05% → 0.27%0.48%Jul 20260.05%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among tauranga pilates studios in New Zealand peaked at 97% in November 2025 and was lowest at 95.5% in July 2026.
  • Across the 11 months ending August 2026, The Pilates Fix rose from 3rd to 2nd among tauranga pilates studios in New Zealand.
  • Across the 11 months ending August 2026, Encore Pilates rose from 5th to 3rd among tauranga pilates studios in New Zealand.
  • Across the 11 months ending August 2026, The Pilates Loft fell from 2nd to 4th among tauranga pilates studios in New Zealand.
  • Across the 11 months ending August 2026, Boost Reformer Pilates fell from 4th to 5th among tauranga pilates studios in New Zealand.
  • Across the 11 months ending August 2026, Reform Fitness and Campbell Pilates & Wellness held steady: their estimated Share of Search among tauranga pilates studios in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand tauranga pilates studios in August 2026?

  1. In August 2026, Reform Fitness gained estimated Share of Search among tauranga pilates studios in New Zealand, from 95.5% to 96.4%.

  2. Estimated monthly branded searches for Campbell Pilates & Wellness in New Zealand rose 400% over 11 measured months, from 10 to 50 in August 2026.

  3. Estimated monthly branded searches for Encore Pilates in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.

  4. Estimated monthly branded searches for The Pilates Fix in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  5. Estimated monthly branded searches for The Pilates Loft in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.

  6. Estimated monthly branded searches for Boost Reformer Pilates in New Zealand fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

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