Bosch vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Bosch among slimline dishwasher brands in New Zealand. Samsung had about 390 branded searches, while Bosch had 40. Samsung made up 1.6% of all slimline dishwasher brand searches we track, and Bosch accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about slimline dishwasher brands, Bosch appeared in four of the five answers and Samsung in none.
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Top slimline dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about slimline dishwasher brands
5 answers
Asked ChatGPT
“Which slimline dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best slimline dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best slimline dishwasher brand in New Zealand for a small kitchen?”
Searched Google, AI Overview
“45cm dishwasher nz”
Searched Google, AI Overview
“small dishwasher nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Samsung more popular in search?
This chart shows how often people search Google for Bosch and Samsung by name. Each line represents a brand's share of searches for all six slimline dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Samsung, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Hisense | Beko | Samsung | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 11.4% | 5.1% | 2.5% | 1.5% | 0.15% |
| Nov 2025 | 78% | 13.5% | 5.2% | 1.7% | 1.5% | 0.09% |
| Dec 2025 | 78.4% | 10.8% | 6.5% | 2.2% | 1.9% | 0.16% |
| Jan 2026 | 78.3% | 11.2% | 6.4% | 2.4% | 1.5% | 0.16% |
| Feb 2026 | 80.5% | 11.9% | 4.1% | 2.1% | 1.3% | 0.12% |
| Mar 2026 | 81% | 11.2% | 4.4% | 1.7% | 1.3% | 0.29% |
| Apr 2026 | 78.5% | 11.4% | 6.3% | 2% | 1.5% | 0.34% |
| May 2026 | 79.9% | 12.2% | 4.4% | 2.2% | 1% | 0.23% |
| Jun 2026 | 79.9% | 11.4% | 5.4% | 2.2% | 1% | 0.1% |
| Jul 2026 | 83.1% | 8.7% | 4.9% | 2% | 1.2% | 0.09% |
| Aug 2026 | 83.3% | 9.7% | 3.5% | 1.7% | 1.6% | 0.13% |
| Sep 2026 | 80.8% | 11.6% | 4.2% | 1.7% | 1.6% | 0.16% |
How has the Bosch and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among slimline dishwasher brands in New Zealand moved from 0.15% to 0.16%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending September 2026, Samsung’s share of searches among slimline dishwasher brands in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand slimline dishwasher brands in September 2026?
0 changes
Neither Bosch nor Samsung moved beyond provider rounding among slimline dishwasher brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among slimline dishwasher brands
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