Greenies vs Purina:Which is more popular?
In September 2026, Purina had more branded searches than Greenies among skin and coat brands in New Zealand. Purina had about 740 branded searches, while Greenies had 390. Purina made up 17.3% of all skin and coat brand searches we track, and Greenies accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about skin and coat brands, neither Greenies nor Purina appeared in any of the four answers.
Who do people search for more?
Purina, about 90% more searches than Greenies
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top skin and coat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Greenies nor Purina showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Royal Canin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Purina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greenies0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about skin and coat brands
4 answers
Asked ChatGPT
“Which skin and coat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best skin and coat brands in New Zealand?”
Asked ChatGPT
“What's the best skin and coat brand in New Zealand for a healthy pet?”
Searched Google, AI Overview
“dog skin supplement”
Searched Google, AI Overview
“cat coat supplement”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Greenies or Purina more popular in search?
This chart shows how often people search Google for Greenies and Purina by name. Each line represents a brand's share of searches for all three skin and coat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Purina, Greenies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Purina | Greenies |
|---|---|---|---|
| Oct 2025 | 76.9% | 15.2% | 7.9% |
| Nov 2025 | 73.5% | 18.9% | 7.6% |
| Dec 2025 | 75.6% | 19.5% | 4.8% |
| Jan 2026 | 71.3% | 23.3% | 5.4% |
| Feb 2026 | 74.7% | 19.7% | 5.6% |
| Mar 2026 | 74.8% | 19.6% | 5.6% |
| Apr 2026 | 75.3% | 20.1% | 4.6% |
| May 2026 | 70.6% | 21.7% | 7.6% |
| Jun 2026 | 71.3% | 22.3% | 6.4% |
| Jul 2026 | 72.7% | 21% | 6.3% |
| Aug 2026 | 74.5% | 17.8% | 7.7% |
| Sep 2026 | 73.6% | 17.3% | 9.1% |
How has the Greenies and Purina comparison changed over the last 12 months?
3 findings
- Purina was ahead of Greenies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Greenies’ share of searches among skin and coat brands in New Zealand moved from 7.9% to 9.1%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 12 months ending September 2026, Purina’s share of searches among skin and coat brands in New Zealand moved from 15.2% to 17.3%, and its estimated monthly branded searches moved from 620 to 740.
How did search popularity change for New Zealand skin and coat brands in September 2026?
2 changes
In September 2026, Greenies gained share of searches among skin and coat brands in New Zealand, from 7.7% to 9.1%.
In September 2026, Purina lost share of searches among skin and coat brands in New Zealand, from 17.8% to 17.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Greenies’ and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among skin and coat brands
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