Brandwave

Milwaukee vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than Milwaukee among skill saw brands in New Zealand. Ryobi had about 7,870 branded searches, while Milwaukee had 2,950. Ryobi made up 25.6% of all skill saw brand searches we track, and Milwaukee accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about skill saw brands, Ryobi appeared in four of the five answers and Milwaukee in three. Milwaukee and Ryobi were each mentioned first in two of the four answers that named either.

Among skill saw brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 3 searches for every 1 for Milwaukee

Ryobi 7.9K searchesMilwaukee 3K searches

Who does AI mention more?

Ryobi, mentioned in 4 of 5 answers, Milwaukee in 3

Ryobi in 4 of 5Milwaukee in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Milwaukee first in 2Ryobi first in 2

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Top skill saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee and Ryobi were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt2nd
  3. Ryobi3rd
  4. Milwaukee4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skill saw brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Milwaukee or Ryobi more popular in search?

This chart shows how often people search Google for Milwaukee and Ryobi by name. Each line represents a brand's share of searches for all four skill saw brands we track, month by month, from searches in New Zealand.

Milwaukee and Ryobi among skill saw brands in New Zealand, by month

Share of searches by month for Ryobi, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiMilwaukee
Oct 202539.4%25.3%26.3%9%
Nov 202532%28.2%31.8%8%
Dec 202534.4%22.2%35.7%7.8%
Jan 202637.5%24.4%31%7.1%
Feb 202638.4%26.9%25.9%8.7%
Mar 202635.9%26.1%29.2%8.7%
Apr 202638.7%26.6%26.1%8.6%
May 202639%28.8%21.5%10.8%
Jun 202637.2%31.4%21%10.3%
Jul 202638.7%29.7%21.3%10.2%
Aug 202636.4%27.4%23.2%13%
Sep 202639.1%25.7%25.6%9.6%

How has the Milwaukee and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among skill saw brands in New Zealand moved from 9% to 9.6%, and its estimated monthly branded searches moved from 2.2K to 3K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among skill saw brands in New Zealand moved from 26.3% to 25.6%, and its estimated monthly branded searches moved from 6.4K to 7.9K.

How did search popularity change for New Zealand skill saw brands in September 2026?

2 changes
  1. In September 2026, Ryobi gained share of searches among skill saw brands in New Zealand, from 23.2% to 25.6%.

  2. In September 2026, Milwaukee lost share of searches among skill saw brands in New Zealand, from 13% to 9.6%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Milwaukee’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

Ryobi

3 branded search terms

  • ryobi
  • ryobi bench saw
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among skill saw brands

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