Makita vs Milwaukee:Which is more popular?
In September 2026, Makita had more branded searches than Milwaukee among skill saw brands in New Zealand. Makita had about 12,000 branded searches, while Milwaukee had 2,950. Makita made up 39.1% of all skill saw brand searches we track, and Milwaukee accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about skill saw brands, Makita appeared in all five answers and Milwaukee in three. Makita was mentioned before Milwaukee in every answer.
Who do people search for more?
Makita, about 4 searches for every 1 for Milwaukee
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Milwaukee in every answer
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Top skill saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Milwaukee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about skill saw brands
5 answers
Asked ChatGPT
“Which skill saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best skill saw brands in New Zealand?”
Asked ChatGPT
“What's the best skill saw brand in New Zealand for home carpentry?”
Searched Google, AI Overview
“circular saw nz”
Searched Google, AI Overview
“cordless skill saw”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Makita or Milwaukee more popular in search?
This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all four skill saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 39.4% | 25.3% | 26.3% | 9% |
| Nov 2025 | 32% | 28.2% | 31.8% | 8% |
| Dec 2025 | 34.4% | 22.2% | 35.7% | 7.8% |
| Jan 2026 | 37.5% | 24.4% | 31% | 7.1% |
| Feb 2026 | 38.4% | 26.9% | 25.9% | 8.7% |
| Mar 2026 | 35.9% | 26.1% | 29.2% | 8.7% |
| Apr 2026 | 38.7% | 26.6% | 26.1% | 8.6% |
| May 2026 | 39% | 28.8% | 21.5% | 10.8% |
| Jun 2026 | 37.2% | 31.4% | 21% | 10.3% |
| Jul 2026 | 38.7% | 29.7% | 21.3% | 10.2% |
| Aug 2026 | 36.4% | 27.4% | 23.2% | 13% |
| Sep 2026 | 39.1% | 25.7% | 25.6% | 9.6% |
How has the Makita and Milwaukee comparison changed over the last 12 months?
3 findings
- Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among skill saw brands in New Zealand moved from 39.4% to 39.1%, and its estimated monthly branded searches moved from 9.7K to 12K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among skill saw brands in New Zealand moved from 9% to 9.6%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand skill saw brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among skill saw brands in New Zealand, from 36.4% to 39.1%.
In September 2026, Milwaukee lost share of searches among skill saw brands in New Zealand, from 13% to 9.6%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among skill saw brands
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