Brandwave

Semrush vs Ubersuggest:Which is more popular?

In September 2026, Semrush had more branded searches than Ubersuggest among SEO tools in New Zealand. Semrush had about 2,020 branded searches, while Ubersuggest had 330. Semrush made up 52.2% of all SEO tool searches we track, and Ubersuggest accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about SEO tools, Semrush appeared in all five answers and Ubersuggest in none.

Among SEO tools in New Zealand in September 2026

Who do people search for more?

Semrush, about 6 searches for every 1 for Ubersuggest

Semrush 2K searchesUbersuggest 330 searches

Who does AI mention more?

Semrush, mentioned in every answer we collected

Semrush in 5 of 5Ubersuggest in 0 of 5

Who does AI recommend more?

Semrush, the only one of the two named

Semrush first in 5Ubersuggest never named

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Top SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush appeared in all five answers. Ubersuggest did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. Ahrefs2nd
  3. Screaming Frog3rd
  4. SE Ranking4th
  5. Moz Pro5th
  6. Ubersuggest–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SE Ranking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moz Pro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ubersuggest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Semrush or Ubersuggest more popular in search?

This chart shows how often people search Google for Semrush and Ubersuggest by name. Each line represents a brand's share of searches for all six SEO tools we track, month by month, from searches in New Zealand.

Semrush and Ubersuggest among SEO tools in New Zealand, by month

Share of searches by month for Semrush, Ubersuggest. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushAhrefsScreaming FrogUbersuggestSE RankingMoz Pro
Oct 202545.4%28.2%7.2%12.7%5.5%0.85%
Nov 202551.8%19%8.6%13%6.8%0.78%
Dec 202551.7%22.1%8.1%12.2%5.2%0.74%
Jan 202653.5%23.5%7%10.4%4.4%1%
Feb 202651.4%25.4%7%9.7%5.2%1.2%
Mar 202653%20.6%7.3%12.1%5.3%1.6%
Apr 202651.1%22.3%8.2%12.2%5.2%0.99%
May 202649.4%23.9%7.7%11.2%6.1%1.6%
Jun 202649.9%21.3%9.6%12%6.2%0.96%
Jul 202655.2%23.2%7%8.3%5.5%0.78%
Aug 202650.2%24.9%8.3%9.8%6.3%0.49%
Sep 202652.2%23.3%8.5%8.5%6.7%0.78%

How has the Semrush and Ubersuggest comparison changed over the last 12 months?

3 findings
  • Semrush was ahead of Ubersuggest in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Semrush’s share of searches among SEO tools in New Zealand moved from 45.4% to 52.2%, and its estimated monthly branded searches moved from 2.1K to 2K.
  • Across the 12 months ending September 2026, Ubersuggest’s share of searches among SEO tools in New Zealand moved from 12.7% to 8.5%, and its estimated monthly branded searches moved from 600 to 330.

How did search popularity change for New Zealand SEO tools in September 2026?

2 changes

  1. In September 2026, Semrush gained share of searches among SEO tools in New Zealand, from 50.2% to 52.2%.

  2. In September 2026, Ubersuggest lost share of searches among SEO tools in New Zealand, from 9.8% to 8.5%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Semrush’s and Ubersuggest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Semrush

12 branded search terms

  • ranking semrush
  • semrush
  • semrush keyword analysis
  • semrush keyword tool
  • semrush keywords
  • semrush reports
  • semrush seo
  • semrush seo audit
  • semrush seo tools
  • semrush site audit
  • sites like semrush
  • tool semrush

Ubersuggest

4 branded search terms

  • ubersuggest
  • ubersuggest backlinks
  • ubersuggest keyword research
  • ubersuggest seo

How the Brand Demand Index is measured

Other head-to-heads among SEO tools

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