Milwaukee vs Thor:Which is more popular?
In September 2026, Milwaukee had more branded searches than Thor among rubber mallet brands in New Zealand. Milwaukee had about 2,950 branded searches, while Thor had 1,300. Milwaukee made up 24.1% of all rubber mallet brand searches we track, and Thor accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about rubber mallet brands, Thor appeared in two of the five answers and Milwaukee in none.
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Top rubber mallet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kincrome4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fuller3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halder3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rubber mallet brands
5 answers
Asked ChatGPT
“Which rubber mallet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best rubber mallet brands in New Zealand?”
Asked ChatGPT
“What's the best rubber mallet brand in New Zealand for general home use?”
Searched Google, AI Overview
“best rubber mallet”
Searched Google, AI Overview
“rubber mallet brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Milwaukee or Thor more popular in search?
This chart shows how often people search Google for Milwaukee and Thor by name. Each line represents a brand's share of searches for all six rubber mallet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Thor. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Fuller | Kincrome | Thor | Halder |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 19.9% | 21.7% | 12.4% | 8% | 0.18% |
| Nov 2025 | 45.6% | 18.6% | 18.3% | 9.8% | 7.6% | 0.08% |
| Dec 2025 | 37.3% | 18.4% | 25% | 11.5% | 7.6% | 0.17% |
| Jan 2026 | 39.2% | 16.5% | 27.1% | 10.4% | 6.7% | 0.09% |
| Feb 2026 | 41% | 20.4% | 22.8% | 8.9% | 6.8% | 0.09% |
| Mar 2026 | 41.1% | 20.7% | 22% | 9.5% | 6.6% | 0.09% |
| Apr 2026 | 39.9% | 20.1% | 22.9% | 10.1% | 6.9% | 0.1% |
| May 2026 | 39.5% | 24.7% | 17.4% | 11.6% | 6.6% | 0.18% |
| Jun 2026 | 45.1% | 23.7% | 13.7% | 11.3% | 6.1% | 0.09% |
| Jul 2026 | 39% | 23.4% | 17.1% | 12.4% | 7.9% | 0.18% |
| Aug 2026 | 38.4% | 28.8% | 12.3% | 10.5% | 10% | 0.08% |
| Sep 2026 | 40.7% | 24.1% | 13.1% | 11.4% | 10.6% | 0.16% |
How has the Milwaukee and Thor comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Thor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among rubber mallet brands in New Zealand moved from 19.9% to 24.1%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Thor’s share of searches among rubber mallet brands in New Zealand moved from 8% to 10.6%, and its estimated monthly branded searches moved from 880 to 1.3K.
How did search popularity change for New Zealand rubber mallet brands in September 2026?
2 changes
In September 2026, Thor gained share of searches among rubber mallet brands in New Zealand, from 10% to 10.6%.
In September 2026, Milwaukee lost share of searches among rubber mallet brands in New Zealand, from 28.8% to 24.1%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Thor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among rubber mallet brands
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