Talon vs Yates:Which is more popular?
In September 2026, Yates had more branded searches than Talon among rodent bait brands in New Zealand. Yates had about 480 branded searches, while Talon had 50. Yates made up 80% of all rodent bait brand searches we track, and Talon accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about rodent bait brands, Yates appeared in two of the five answers and Talon in one.
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Top rodent bait brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yates was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Talon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about rodent bait brands
5 answers
Asked ChatGPT
“Which rodent bait brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best rodent bait brands in New Zealand?”
Asked ChatGPT
“What's the best rodent bait brand in New Zealand for a rodent problem?”
Searched Google, AI Overview
“best rat bait”
Searched Google, AI Overview
“mouse bait nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Talon or Yates more popular in search?
This chart shows how often people search Google for Talon and Yates by name. Each line represents a brand's share of searches for all three rodent bait brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yates, Talon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yates | Kiwicare | Talon |
|---|---|---|---|
| Oct 2025 | 90% | 5% | 5% |
| Nov 2025 | 90% | 5% | 5% |
| Dec 2025 | 81.4% | 11.9% | 6.8% |
| Jan 2026 | 80% | 11.7% | 8.3% |
| Feb 2026 | 76.5% | 13.7% | 9.8% |
| Mar 2026 | 70.6% | 16.2% | 13.2% |
| Apr 2026 | 58.2% | 20.9% | 20.9% |
| May 2026 | 58.2% | 20.9% | 20.9% |
| Jun 2026 | 66.1% | 18.6% | 15.3% |
| Jul 2026 | 66.7% | 18.8% | 14.6% |
| Aug 2026 | 82.8% | 12.1% | 5.2% |
| Sep 2026 | 80% | 11.7% | 8.3% |
How has the Talon and Yates comparison changed over the last 12 months?
3 findings
- Yates was ahead of Talon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Talon’s share of searches among rodent bait brands in New Zealand moved from 5% to 8.3%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, Yates’ share of searches among rodent bait brands in New Zealand moved from 90% to 80%, and its estimated monthly branded searches moved from 720 to 480.
How did search popularity change for New Zealand rodent bait brands in September 2026?
2 changes
In September 2026, Talon gained share of searches among rodent bait brands in New Zealand, from 5.2% to 8.3%.
In September 2026, Yates lost share of searches among rodent bait brands in New Zealand, from 82.8% to 80%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Talon’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among rodent bait brands
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