Brandwave

Queenstown real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Ray White was the most searched among queenstown real estate agencies in New Zealand, with an estimated 63.6K branded searches and 93.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ray White93.3%
  2. Colliers5.4%
  3. One Agency1.3%
  4. Walker & Co Real Estate0.09%
  5. Queenstown Lakes Realty0.01%

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Share of SearchLeaderboard

Compare Queenstown real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among queenstown real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Colliers. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteColliersOne AgencyWalker & Co Real EstateQueenstown Lakes Realty
Oct 202592.7%5.3%1.9%0.1%0.03%
Nov 202593.7%4.6%1.6%0.09%0.01%
Dec 202593.7%4.7%1.5%0.05%0.02%
Jan 202694.2%3.9%1.8%0.12%0.01%
Feb 202693.1%5.2%1.5%0.16%0.03%
Mar 202693.5%5%1.4%0.12%0.01%
Apr 202694.2%4.4%1.2%0.16%0.01%
May 202693.6%4.9%1.3%0.13%0.01%
Jun 202693.1%5.7%1.1%0.13%0.01%
Jul 202694.4%4.4%1.2%0.09%0.01%
Aug 202693.3%5.4%1.3%0.09%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ray White

    93.3%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -1.1 points

  2. 2.Colliers

    5.4%

    held 2nd · 3.7K estimated branded searches · +23.2% vs prior month · +1 points

  3. 3.One Agency

    1.3%

    held 3rd · 870 estimated branded searches · +10.1% vs prior month · +0.1 points

  4. 4.Walker & Co Real Estate

    0.09%

    held 4th · 60 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Queenstown Lakes Realty

    0.01%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among queenstown real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among queenstown real estate agencies in New Zealand, with an estimated 63.6K branded searches and 93.3% estimated Share of Search within this set. Colliers is in 2nd place, 87.9 percentage points behind at 5.4% Share of Search.

New Zealand queenstown real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray White92.7% → 93.3%94.4%Jul 202692.7%Oct 20251st
Colliers5.3% → 5.4%5.7%Jun 20263.9%Jan 20262nd
One Agency1.9% → 1.3%1.9%Oct 20251.1%Jun 20263rd
Walker & Co Real Estate0.1% → 0.09%0.16%Apr 20260.05%Dec 20254th
Queenstown Lakes Realty0.03% → 0.01%0.03%Feb 20260.01%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among queenstown real estate agencies in New Zealand increased from 92.7% to 93.3%.
  • Across the 11 months ending August 2026, One Agency’s estimated Share of Search among queenstown real estate agencies in New Zealand decreased from 1.9% to 1.3%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 94.4% in July 2026 and was lowest at 92.7% in October 2025.
  • Across the 11 months ending August 2026, Colliers’ estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 5.7% in June 2026 and was lowest at 3.9% in January 2026.
  • Across the 11 months ending August 2026, Colliers, Walker & Co Real Estate and Queenstown Lakes Realty held steady: their estimated Share of Search among queenstown real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand queenstown real estate agencies in August 2026?

  1. In August 2026, Colliers gained estimated Share of Search among queenstown real estate agencies in New Zealand, from 4.4% to 5.4%.

  2. In August 2026, Ray White lost estimated Share of Search among queenstown real estate agencies in New Zealand, from 94.4% to 93.3%.

  3. Estimated monthly branded searches for Queenstown Lakes Realty in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

  4. Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.

  5. Estimated monthly branded searches for Walker & Co Real Estate in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

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