Brandwave

Contec vs Masimo:Which is more popular?

In September 2026, Masimo had more branded searches than Contec among pulse oximeter brands in New Zealand. Masimo had about 80 branded searches, while Contec had 60. Masimo made up 21.6% of all pulse oximeter brand searches we track, and Contec accounted for 16.2%. When we asked ChatGPT and Google AI Overviews about pulse oximeter brands, Masimo appeared in one of the five answers and Contec in none.

Among pulse oximeter brands in New Zealand in September 2026

Who do people search for more?

Masimo, about 33% more searches than Contec

Masimo 80 searchesContec 60 searches

Who does AI mention more?

Masimo, mentioned in 1 of 5 answers, Contec in 0

Masimo in 1 of 5Contec in 0 of 5

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Top pulse oximeter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masimo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Contec did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nonin1st
  2. ChoiceMMed2nd
  3. Beurer3rd
  4. Masimo4th
  5. Contec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ChoiceMMed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nonin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masimo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pulse oximeter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Contec or Masimo more popular in search?

This chart shows how often people search Google for Contec and Masimo by name. Each line represents a brand's share of searches for all five pulse oximeter brands we track, month by month, from searches in New Zealand.

Contec and Masimo among pulse oximeter brands in New Zealand, by month

Share of searches by month for Masimo, Contec. The figures are in the table below the chart.

View monthly share of searches table
MonthBeurerMasimoContecChoiceMMedNonin
Oct 202553.1%25%15.6%3.1%3.1%
Nov 202542%24%30%2%2%
Dec 202561.9%23.8%9.5%2.4%2.4%
Jan 202656.8%27%8.1%2.7%5.4%
Feb 202648.8%32.6%14%2.3%2.3%
Mar 202655.3%26.3%13.2%2.6%2.6%
Apr 202639.6%15.1%11.3%1.9%32.1%
May 202645.7%17.4%10.9%2.2%23.9%
Jun 202651.5%30.3%12.1%3%3%
Jul 202659.1%25%11.4%2.3%2.3%
Aug 202656.8%24.3%13.5%2.7%2.7%
Sep 202656.8%21.6%16.2%2.7%2.7%

How has the Contec and Masimo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Contec took it in November 2025, Masimo took it in December 2025.
  • Across the 12 months ending September 2026, Contec’s share of searches among pulse oximeter brands in New Zealand moved from 15.6% to 16.2%, and its estimated monthly branded searches moved from 50 to 60.
  • Across the 12 months ending September 2026, Masimo’s share of searches among pulse oximeter brands in New Zealand moved from 25% to 21.6%, and its estimated monthly branded searches held steady at 80.

How did search popularity change for New Zealand pulse oximeter brands in September 2026?

2 changes
  1. In September 2026, Contec gained share of searches among pulse oximeter brands in New Zealand, from 13.5% to 16.2%.

  2. In September 2026, Masimo lost share of searches among pulse oximeter brands in New Zealand, from 24.3% to 21.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Contec’s and Masimo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contec

2 branded search terms

  • contec
  • contec pulse oximeter

Masimo

2 branded search terms

  • masimo
  • masimo pulse oximeter

How the Brand Demand Index is measured

Other head-to-heads among pulse oximeter brands

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