Beurer vs Masimo:Which is more popular?
In September 2026, Beurer had more branded searches than Masimo among pulse oximeter brands in New Zealand. Beurer had about 210 branded searches, while Masimo had 80. Beurer made up 56.8% of all pulse oximeter brand searches we track, and Masimo accounted for 21.6%. When we asked ChatGPT and Google AI Overviews about pulse oximeter brands, Beurer appeared in three of the five answers and Masimo in one. Beurer was mentioned before Masimo in two out of three answers that named either.
Who do people search for more?
Beurer, about 3 searches for every 1 for Masimo
Who does AI mention more?
Beurer, mentioned in 3 of 5 answers, Masimo in 1
Who does AI recommend more?
Beurer, named ahead of Masimo in 2 of 3 answers
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Top pulse oximeter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beurer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Masimo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beurer was listed before Masimo in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nonin1st- ChoiceMMed2nd
- Beurer3rd
Masimo4th
Contec–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ChoiceMMed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nonin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masimo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Contec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pulse oximeter brands
5 answers
Asked ChatGPT
“Which pulse oximeter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pulse oximeter brands in New Zealand?”
Asked ChatGPT
“What's the best pulse oximeter brand in New Zealand for home health checks?”
Searched Google, AI Overview
“pulse oximeter nz”
Searched Google, AI Overview
“finger pulse oximeter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beurer or Masimo more popular in search?
This chart shows how often people search Google for Beurer and Masimo by name. Each line represents a brand's share of searches for all five pulse oximeter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Beurer, Masimo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beurer | Masimo | Contec | ChoiceMMed | Nonin |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 25% | 15.6% | 3.1% | 3.1% |
| Nov 2025 | 42% | 24% | 30% | 2% | 2% |
| Dec 2025 | 61.9% | 23.8% | 9.5% | 2.4% | 2.4% |
| Jan 2026 | 56.8% | 27% | 8.1% | 2.7% | 5.4% |
| Feb 2026 | 48.8% | 32.6% | 14% | 2.3% | 2.3% |
| Mar 2026 | 55.3% | 26.3% | 13.2% | 2.6% | 2.6% |
| Apr 2026 | 39.6% | 15.1% | 11.3% | 1.9% | 32.1% |
| May 2026 | 45.7% | 17.4% | 10.9% | 2.2% | 23.9% |
| Jun 2026 | 51.5% | 30.3% | 12.1% | 3% | 3% |
| Jul 2026 | 59.1% | 25% | 11.4% | 2.3% | 2.3% |
| Aug 2026 | 56.8% | 24.3% | 13.5% | 2.7% | 2.7% |
| Sep 2026 | 56.8% | 21.6% | 16.2% | 2.7% | 2.7% |
How has the Beurer and Masimo comparison changed over the last 12 months?
3 findings
- Beurer was ahead of Masimo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beurer’s share of searches among pulse oximeter brands in New Zealand moved from 53.1% to 56.8%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 12 months ending September 2026, Masimo’s share of searches among pulse oximeter brands in New Zealand moved from 25% to 21.6%, and its estimated monthly branded searches held steady at 80.
How did search popularity change for New Zealand pulse oximeter brands in September 2026?
2 changes
In September 2026, Masimo lost share of searches among pulse oximeter brands in New Zealand, from 24.3% to 21.6%.
Estimated monthly branded searches for Beurer in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Beurer’s and Masimo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pulse oximeter brands
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