Bosch vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Bosch among power screwdriver brands in New Zealand. Milwaukee had about 2,950 branded searches, while Bosch had 1,600. Milwaukee made up 11.3% of all power screwdriver brand searches we track, and Bosch accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about power screwdriver brands, Bosch appeared in all four answers and Milwaukee in two. Bosch was mentioned before Milwaukee in every answer.
Who do people search for more?
Milwaukee, about 84% more searches than Bosch
Who does AI mention more?
Bosch, mentioned in every answer we collected
Who does AI recommend more?
Bosch, named ahead of Milwaukee in every answer
Follow Bosch vs Milwaukee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top power screwdriver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bosch appeared in all four answers. Milwaukee was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bosch was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Milwaukee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about power screwdriver brands
4 answers
Asked ChatGPT
“Which power screwdriver brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power screwdriver brands in New Zealand?”
Asked ChatGPT
“What's the best power screwdriver brand in New Zealand for quick assembly?”
Searched Google, AI Overview
“best power screwdriver”
Searched Google, AI Overview
“cordless screwdriver nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Milwaukee more popular in search?
This chart shows how often people search Google for Bosch and Milwaukee by name. Each line represents a brand's share of searches for all five power screwdriver brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Makita | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 30.8% | 19.6% | 10.3% | 7.5% |
| Nov 2025 | 37.8% | 24.7% | 22.4% | 9.2% | 6% |
| Dec 2025 | 41.4% | 27% | 17.7% | 8.7% | 5.3% |
| Jan 2026 | 36.3% | 30.3% | 19.2% | 8.1% | 6% |
| Feb 2026 | 30.7% | 31.8% | 20.8% | 10.4% | 6.3% |
| Mar 2026 | 34.1% | 29.7% | 20.2% | 10.2% | 5.9% |
| Apr 2026 | 31.7% | 31.8% | 20.2% | 10.2% | 6.3% |
| May 2026 | 26.4% | 31.9% | 20.9% | 13% | 7.7% |
| Jun 2026 | 26.2% | 30% | 24% | 12.6% | 7.3% |
| Jul 2026 | 27% | 31.9% | 20.9% | 12.5% | 7.7% |
| Aug 2026 | 29.2% | 27.6% | 20.8% | 15.7% | 6.7% |
| Sep 2026 | 32.2% | 31.2% | 19.2% | 11.3% | 6.2% |
How has the Bosch and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among power screwdriver brands in New Zealand moved from 7.5% to 6.2%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power screwdriver brands in New Zealand moved from 10.3% to 11.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand power screwdriver brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among power screwdriver brands in New Zealand, from 15.7% to 11.3%.
In September 2026, Bosch lost share of searches among power screwdriver brands in New Zealand, from 6.7% to 6.2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bosch’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among power screwdriver brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.