Plant-based meat brands in New Zealand:Which brands are most popular in search?
In August 2026, Beyond Meat was the most searched among plant-based meat brands in New Zealand, with an estimated 520 branded searches and 88.1% estimated Share of Search within this set.
Beyond Meat88.1%- Bean Supreme10.2%
v2food1.7%
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Share of SearchLeaderboard
Compare the plant-based meat brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beyond Meat, Bean Supreme. The figures are in the table below the chart.
View monthly share of search table
| Month | Beyond Meat | Bean Supreme | v2food |
|---|---|---|---|
| Oct 2025 | 93.8% | 6% | 0.25% |
| Nov 2025 | 83.7% | 15.4% | 0.96% |
| Dec 2025 | 66.7% | 32% | 1.3% |
| Jan 2026 | 71.2% | 27.4% | 1.4% |
| Feb 2026 | 73.6% | 25% | 1.4% |
| Mar 2026 | 78.3% | 20.3% | 1.4% |
| Apr 2026 | 78.9% | 19.3% | 1.8% |
| May 2026 | 86.4% | 12.1% | 1.5% |
| Jun 2026 | 80% | 18.3% | 1.7% |
| Jul 2026 | 78.7% | 19.1% | 2.1% |
| Aug 2026 | 88.1% | 10.2% | 1.7% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 520 | +40.5% | +9.4 points | |
| 2, held 2nd | 10.2% | 60 | -33.3% | -9 points | |
| 3, held 3rd | 1.7% | 10 | 0% | -0.4 points |
88.1%
held 1st · 520 estimated branded searches · +40.5% vs prior month · +9.4 points
10.2%
held 2nd · 60 estimated branded searches · -33.3% vs prior month · -9 points
3.
v2food1.7%
held 3rd · 10 estimated branded searches · 0% vs prior month · -0.4 points
Compare search popularity between leading brands
Which brand is most popular in search among plant-based meat brands in New Zealand?
3 brands
In August 2026, Beyond Meat was the most searched among plant-based meat brands in New Zealand, with an estimated 520 branded searches and 88.1% estimated Share of Search within this set. Bean Supreme is in 2nd place, 78 percentage points behind at 10.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Beyond Meat | 93.8% → 88.1% | 93.8%Oct 2025 | 66.7%Dec 2025 | 1st |
| Bean Supreme | 6% → 10.2% | 32%Dec 2025 | 6%Oct 2025 | 2nd |
| v2food | 0.25% → 1.7% | 2.1%Jul 2026 | 0.25%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant-based meat brands in New Zealand decreased from 93.8% to 88.1%.
- Across the 11 months ending August 2026, Bean Supreme’s estimated Share of Search among plant-based meat brands in New Zealand increased from 6% to 10.2%.
- Across the 11 months ending August 2026, v2food’s estimated Share of Search among plant-based meat brands in New Zealand increased from 0.25% to 1.7%.
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant-based meat brands in New Zealand peaked at 93.8% in October 2025 and was lowest at 66.7% in December 2025.
- Across the 11 months ending August 2026, Bean Supreme’s estimated Share of Search among plant-based meat brands in New Zealand peaked at 32% in December 2025 and was lowest at 6% in October 2025.
- Across the 11 months ending August 2026, v2food’s estimated Share of Search among plant-based meat brands in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.25% in October 2025.
How did search popularity change for New Zealand plant-based meat brands in August 2026?
2 changes
In August 2026, Beyond Meat gained estimated Share of Search among plant-based meat brands in New Zealand, from 78.7% to 88.1%.
In August 2026, Bean Supreme lost estimated Share of Search among plant-based meat brands in New Zealand, from 19.1% to 10.2%.
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