How popular isv2food in search?
In August 2026, there were an estimated 10 branded searches for v2food in New Zealand which held steady over the last 11 months. v2food holds 1.7% estimated Share of Search among New Zealand plant-based meat brands and is ranked 3rd of 3 competitors for search popularity.
Beyond Meat88.1%- Bean Supreme10.2%
v2food1.7%
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Which plant-based meat brands compete with v2food?
Share of Search by month for Beyond Meat, Bean Supreme, v2food. The figures are in the table below the chart.
View monthly share of search table
| Month | Beyond Meat | Bean Supreme | v2food |
|---|---|---|---|
| Oct 2025 | 93.8% | 6% | 0.25% |
| Nov 2025 | 83.7% | 15.4% | 0.96% |
| Dec 2025 | 66.7% | 32% | 1.3% |
| Jan 2026 | 71.2% | 27.4% | 1.4% |
| Feb 2026 | 73.6% | 25% | 1.4% |
| Mar 2026 | 78.3% | 20.3% | 1.4% |
| Apr 2026 | 78.9% | 19.3% | 1.8% |
| May 2026 | 86.4% | 12.1% | 1.5% |
| Jun 2026 | 80% | 18.3% | 1.7% |
| Jul 2026 | 78.7% | 19.1% | 2.1% |
| Aug 2026 | 88.1% | 10.2% | 1.7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 520 | +40.5% | +9.4 points | |
| 2, held 2nd | 10.2% | 60 | -33.3% | -9 points | |
| 3, held 3rd | 1.7% | 10 | 0% | -0.4 points |
88.1%
held 1st · 520 estimated branded searches · +40.5% vs prior month · +9.4 points
10.2%
held 2nd · 60 estimated branded searches · -33.3% vs prior month · -9 points
3.
v2food1.7%
held 3rd · 10 estimated branded searches · 0% vs prior month · -0.4 points
Compare search popularity between v2food and its closest rivals
How has branded search demand for v2food changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for v2food in New Zealand held steady at 10.
- Across the 11 months ending August 2026, v2food’s estimated Share of Search among plant-based meat brands in New Zealand increased from 0.25% to 1.7%.
- Across the 11 months ending August 2026, v2food’s estimated Share of Search among plant-based meat brands in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.25% in October 2025.
How did search popularity change for New Zealand plant-based meat brands in August 2026?
2 changes
In August 2026, Beyond Meat gained estimated Share of Search among plant-based meat brands in New Zealand, from 78.7% to 88.1%.
In August 2026, Bean Supreme lost estimated Share of Search among plant-based meat brands in New Zealand, from 19.1% to 10.2%.
How is v2food measured?
Brandwave collects information about searches that people make online using v2food’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- v2food
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Is v2food your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.