Beyond Meat vs v2food:Which is more popular by branded search in New Zealand?
In August 2026, Beyond Meat had more branded searches than v2food among plant-based meat brands in New Zealand. Beyond Meat was estimated to have 520 branded searches compared to v2food’s 10, and held an 88.1% Share of Search versus v2food’s 1.7%.
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Which is more popular in search, Beyond Meat or v2food?
Compare the plant-based meat brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beyond Meat, v2food. The figures are in the table below the chart.
View monthly share of search table
| Month | Beyond Meat | Bean Supreme | v2food |
|---|---|---|---|
| Oct 2025 | 93.8% | 6% | 0.25% |
| Nov 2025 | 83.7% | 15.4% | 0.96% |
| Dec 2025 | 66.7% | 32% | 1.3% |
| Jan 2026 | 71.2% | 27.4% | 1.4% |
| Feb 2026 | 73.6% | 25% | 1.4% |
| Mar 2026 | 78.3% | 20.3% | 1.4% |
| Apr 2026 | 78.9% | 19.3% | 1.8% |
| May 2026 | 86.4% | 12.1% | 1.5% |
| Jun 2026 | 80% | 18.3% | 1.7% |
| Jul 2026 | 78.7% | 19.1% | 2.1% |
| Aug 2026 | 88.1% | 10.2% | 1.7% |
| Sep 2026 | — | — | — |
How has the Beyond Meat and v2food comparison changed over the last 12 months?
3 findings
- Beyond Meat was ahead of v2food in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant-based meat brands in New Zealand moved from 93.8% to 88.1%, and its estimated monthly branded searches moved from 3.8K to 520.
- Across the 11 months ending August 2026, v2food’s estimated Share of Search among plant-based meat brands in New Zealand moved from 0.25% to 1.7%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand plant-based meat brands in August 2026?
1 change
In August 2026, Beyond Meat gained estimated Share of Search among plant-based meat brands in New Zealand, from 78.7% to 88.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Beyond Meat’s and v2food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beyond Meat
9 branded search terms
- beyond meat
- beyond meat burger
- beyond meat burger vegan
- beyond meat near me
- beyond meat new zealand
- beyond meat nz
- beyond meat vegan
- beyond meat vegan sausage
- beyondmeat
v2food
1 branded search term
- v2food
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.