Chuckit vs KONG:Which is more popular?
In September 2026, KONG had more branded searches than Chuckit among pet toy brands in New Zealand. KONG had about 1,090 branded searches, while Chuckit had 160. KONG made up 60.6% of all pet toy brand searches we track, and Chuckit accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about pet toy brands, KONG appeared in four of the five answers and Chuckit in three. KONG was mentioned before Chuckit in every answer that named either.
Who do people search for more?
KONG, about 7 searches for every 1 for Chuckit
Who does AI mention more?
KONG, mentioned in 4 of 5 answers, Chuckit in 3
Who does AI recommend more?
KONG, named ahead of Chuckit in 4 of 4 answers
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Top pet toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KONG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chuckit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KONG was listed before Chuckit in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KONG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Catit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Chuckit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nina Ottosson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Paw2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- M-PETS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trixie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about pet toy brands
5 answers
Asked ChatGPT
“Which pet toy brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet toy brands in New Zealand?”
Asked ChatGPT
“What's the best pet toy brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“durable dog toys”
Searched Google, AI Overview
“interactive cat toys”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Chuckit or KONG more popular in search?
This chart shows how often people search Google for Chuckit and KONG by name. Each line represents a brand's share of searches for all seven pet toy brands we track, month by month, from searches in New Zealand.
Share of searches by month for KONG, Chuckit. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Trixie | Chuckit | Catit | West Paw | M-PETS | Nina Ottosson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 20.2% | 11% | 4.9% | 3.1% | 1.8% | 1.8% |
| Nov 2025 | 62% | 13.9% | 13.3% | 4.4% | 3.2% | 1.3% | 1.9% |
| Dec 2025 | 52.1% | 21.3% | 13.3% | 5.3% | 3.7% | 2.1% | 2.1% |
| Jan 2026 | 57.1% | 17.3% | 11.5% | 5.1% | 3.2% | 2.6% | 3.2% |
| Feb 2026 | 61.4% | 14.5% | 9% | 5.5% | 2.8% | 2.1% | 4.8% |
| Mar 2026 | 61.4% | 15.8% | 9.4% | 5.8% | 5.3% | 0.58% | 1.8% |
| Apr 2026 | 63.7% | 15.8% | 8.2% | 5.3% | 4.1% | 1.2% | 1.8% |
| May 2026 | 61.6% | 15.3% | 7.9% | 5.6% | 5.1% | 2.3% | 2.3% |
| Jun 2026 | 66.5% | 11% | 9.8% | 6.1% | 3% | 1.2% | 2.4% |
| Jul 2026 | 66.7% | 11.6% | 8.5% | 5.8% | 3.7% | 2.1% | 1.6% |
| Aug 2026 | 59.7% | 17.3% | 8.4% | 7.9% | 2.6% | 2.1% | 2.1% |
| Sep 2026 | 60.6% | 17.8% | 8.9% | 5.6% | 3.9% | 1.7% | 1.7% |
How has the Chuckit and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of Chuckit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand moved from 11% to 8.9%, and its estimated monthly branded searches moved from 180 to 160.
- Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands in New Zealand moved from 57.1% to 60.6%, and its estimated monthly branded searches moved from 930 to 1.1K.
How did search popularity change for New Zealand pet toy brands in September 2026?
2 changes
In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%.
In September 2026, Chuckit gained share of searches among pet toy brands in New Zealand, from 8.4% to 8.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Chuckit’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pet toy brands
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