Brandwave

Catit vs Trixie:Which is more popular?

In September 2026, Trixie had more branded searches than Catit among pet toy brands in New Zealand. Trixie had about 320 branded searches, while Catit had 100. Trixie made up 17.8% of all pet toy brand searches we track, and Catit accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about pet toy brands, Catit appeared in four of the five answers and Trixie in one. Catit was mentioned before Trixie in three out of four answers that named either.

Among pet toy brands in New Zealand in September 2026

Who do people search for more?

Trixie, about 3 searches for every 1 for Catit

Trixie 320 searchesCatit 100 searches

Who does AI mention more?

Catit, mentioned in 4 of 5 answers, Trixie in 1

Catit in 4 of 5Trixie in 1 of 5

Who does AI recommend more?

Catit, named ahead of Trixie in 3 of 4 answers

Catit first in 3Trixie first in 1

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Top pet toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Catit was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trixie was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Catit was listed before Trixie in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KONG1st
  2. Catit2nd
  3. Chuckit3rd
  4. Nina Ottosson4th
  5. Trixie5th
  6. West Paw5th
  7. M-PETS7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KONG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chuckit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nina Ottosson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Paw2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M-PETS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trixie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about pet toy brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Catit or Trixie more popular in search?

This chart shows how often people search Google for Catit and Trixie by name. Each line represents a brand's share of searches for all seven pet toy brands we track, month by month, from searches in New Zealand.

Catit and Trixie among pet toy brands in New Zealand, by month

Share of searches by month for Trixie, Catit. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGTrixieChuckitCatitWest PawM-PETSNina Ottosson
Oct 202557.1%20.2%11%4.9%3.1%1.8%1.8%
Nov 202562%13.9%13.3%4.4%3.2%1.3%1.9%
Dec 202552.1%21.3%13.3%5.3%3.7%2.1%2.1%
Jan 202657.1%17.3%11.5%5.1%3.2%2.6%3.2%
Feb 202661.4%14.5%9%5.5%2.8%2.1%4.8%
Mar 202661.4%15.8%9.4%5.8%5.3%0.58%1.8%
Apr 202663.7%15.8%8.2%5.3%4.1%1.2%1.8%
May 202661.6%15.3%7.9%5.6%5.1%2.3%2.3%
Jun 202666.5%11%9.8%6.1%3%1.2%2.4%
Jul 202666.7%11.6%8.5%5.8%3.7%2.1%1.6%
Aug 202659.7%17.3%8.4%7.9%2.6%2.1%2.1%
Sep 202660.6%17.8%8.9%5.6%3.9%1.7%1.7%

How has the Catit and Trixie comparison changed over the last 12 months?

3 findings
  • Trixie was ahead of Catit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Catit’s share of searches among pet toy brands in New Zealand moved from 4.9% to 5.6%, and its estimated monthly branded searches moved from 80 to 100.
  • Across the 12 months ending September 2026, Trixie’s share of searches among pet toy brands in New Zealand moved from 20.2% to 17.8%, and its estimated monthly branded searches moved from 330 to 320.

How did search popularity change for New Zealand pet toy brands in September 2026?

2 changes
  1. In September 2026, Trixie gained share of searches among pet toy brands in New Zealand, from 17.3% to 17.8%.

  2. In September 2026, Catit lost share of searches among pet toy brands in New Zealand, from 7.9% to 5.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Catit’s and Trixie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Catit

2 branded search terms

  • catit
  • catit cat tree

Trixie

2 branded search terms

  • trixie
  • trixie pet

How the Brand Demand Index is measured

Other head-to-heads among pet toy brands

Creator with pink hair and a pink jacket

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