Brandwave

How popular isChuckit?

In September 2026, people searched for Chuckit by name about 160 times in New Zealand, an 11.1% decrease from the previous year. These searches made up 8.9% of all New Zealand pet toy brand searches, placing Chuckit third out of seven brands. When we asked both ChatGPT and Google AI Overviews about pet toy brands, Chuckit appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Chuckit is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. KONGShare of searches 60.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TrixieShare of searches 17.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. ChuckitShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. CatitShare of searches 5.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. West PawShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top pet toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chuckit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Chuckit is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KONG1st
  2. Catit2nd
  3. Chuckit3rd
  4. Nina Ottosson4th
  5. Trixie5th
  6. West Paw5th
  7. M-PETS7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KONG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chuckit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nina Ottosson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Paw2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M-PETS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trixie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about pet toy brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pet toy brands compete with Chuckit?

Chuckit against pet toy brands in New Zealand, by month

Share of searches by month for KONG, Trixie, Chuckit, Catit, West Paw. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGTrixieChuckitCatitWest PawM-PETSNina Ottosson
Oct 202557.1%20.2%11%4.9%3.1%1.8%1.8%
Nov 202562%13.9%13.3%4.4%3.2%1.3%1.9%
Dec 202552.1%21.3%13.3%5.3%3.7%2.1%2.1%
Jan 202657.1%17.3%11.5%5.1%3.2%2.6%3.2%
Feb 202661.4%14.5%9%5.5%2.8%2.1%4.8%
Mar 202661.4%15.8%9.4%5.8%5.3%0.58%1.8%
Apr 202663.7%15.8%8.2%5.3%4.1%1.2%1.8%
May 202661.6%15.3%7.9%5.6%5.1%2.3%2.3%
Jun 202666.5%11%9.8%6.1%3%1.2%2.4%
Jul 202666.7%11.6%8.5%5.8%3.7%2.1%1.6%
Aug 202659.7%17.3%8.4%7.9%2.6%2.1%2.1%
Sep 202660.6%17.8%8.9%5.6%3.9%1.7%1.7%

  1. 1.KONG

    60.6%

    Held 1st. 1.1K estimated branded searches, -4.4% vs prior month. Share +0.9 points.

  2. 2.Trixie

    17.8%

    Held 2nd. 320 estimated branded searches, -3% vs prior month. Share +0.5 points.

  3. 3.Chuckit

    8.9%

    Held 3rd. 160 estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Catit

    5.6%

    Held 4th. 100 estimated branded searches, -33.3% vs prior month. Share -2.3 points.

  5. 5.West Paw

    3.9%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.

  6. 6.M-PETS

    1.7%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.

  7. 7.Nina Ottosson

    1.7%

    Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.

Compare popularity between Chuckit and its closest rivals

Every comparison with Chuckit

4 comparisons

How has branded search demand for Chuckit changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chuckit in New Zealand fell from 180 to 160.
  • Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand decreased from 11% to 8.9%.
  • Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand peaked at 13.3% in December 2025 and was lowest at 7.9% in May 2026.

How did search popularity change for New Zealand pet toy brands in September 2026?

5 changes

  1. In September 2026, West Paw gained share of searches among pet toy brands in New Zealand, from 2.6% to 3.9%.

  2. In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%.

  3. In September 2026, Chuckit gained share of searches among pet toy brands in New Zealand, from 8.4% to 8.9%.

  4. In September 2026, Trixie gained share of searches among pet toy brands in New Zealand, from 17.3% to 17.8%.

  5. In September 2026, Catit lost share of searches among pet toy brands in New Zealand, from 7.9% to 5.6%.

How are Chuckit’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chuckit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chuckit
  • chuckit dog toy

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How the Brand Demand Index is measured

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