Brandwave

Palmerston north used car dealerships in New Zealand:Which brands are most popular in search?

In August 2026, Ian Humphrey Motors was the most searched among palmerston north used car dealerships in New Zealand, with an estimated 2.3K branded searches and 66.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ian Humphrey Motors66.2%
  2. Mainly Cars14.9%
  3. Yes Cars9.5%
  4. Japan Cars6%
  5. Imported Carz3.4%

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Share of SearchLeaderboard

Compare Palmerston North used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among palmerston north used car dealerships in New Zealand, by month

Share of Search by month for Ian Humphrey Motors, Mainly Cars, Yes Cars, Japan Cars, Imported Carz. The figures are in the table below the chart.

View monthly share of search table
MonthIan Humphrey MotorsMainly CarsYes CarsJapan CarsImported Carz
Oct 202569.1%11%12%4.2%3.7%
Nov 202556.3%15.2%17.9%4.2%6.5%
Dec 202556.9%17.9%13.8%7.2%4.1%
Jan 202652.5%17.8%17.2%7.3%5.1%
Feb 202650.3%18%20.7%4.8%6.1%
Mar 202650.6%20.4%18.3%5.2%5.5%
Apr 202645.9%19%20.4%7.1%7.5%
May 202659.6%15.8%12.4%5.3%6.8%
Jun 202663.6%13.6%12%4.2%6.6%
Jul 202660.1%15%13.9%4.8%6.2%
Aug 202666.2%14.9%9.5%6%3.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ian Humphrey Motors

    66.2%

    held 1st · 2.3K estimated branded searches · +9% vs prior month · +6.1 points

  2. 2.Mainly Cars

    14.9%

    held 2nd · 520 estimated branded searches · -1.9% vs prior month · -0.1 points

  3. 3.Yes Cars

    9.5%

    held 3rd · 330 estimated branded searches · -32.7% vs prior month · -4.4 points

  4. 4.Japan Cars

    6%

    moved from 5th to 4th · 210 estimated branded searches · +23.5% vs prior month · +1.2 points

  5. 5.Imported Carz

    3.4%

    moved from 4th to 5th · 120 estimated branded searches · -45.5% vs prior month · -2.8 points

Compare search popularity between leading brands

Which brand is most popular in search among palmerston north used car dealerships in New Zealand?

In August 2026, Ian Humphrey Motors was the most searched among palmerston north used car dealerships in New Zealand, with an estimated 2.3K branded searches and 66.2% estimated Share of Search within this set. Mainly Cars is in 2nd place, 51.3 percentage points behind at 14.9% Share of Search.

New Zealand palmerston north used car dealerships, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ian Humphrey Motors69.1% → 66.2%69.1%Oct 202545.9%Apr 20261st
Mainly Cars11% → 14.9%20.4%Mar 202611%Oct 20253rd → 2nd
Yes Cars12% → 9.5%20.7%Feb 20269.5%Aug 20262nd → 3rd
Japan Cars4.2% → 6%7.3%Jan 20264.2%Oct 20254th
Imported Carz3.7% → 3.4%7.5%Apr 20263.4%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ian Humphrey Motors’ estimated Share of Search among palmerston north used car dealerships in New Zealand decreased from 69.1% to 66.2%.
  • Across the 11 months ending August 2026, Mainly Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand increased from 11% to 14.9%.
  • Across the 11 months ending August 2026, Yes Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand decreased from 12% to 9.5%.
  • Across the 11 months ending August 2026, Japan Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand increased from 4.2% to 6%.
  • Across the 11 months ending August 2026, Ian Humphrey Motors’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 69.1% in October 2025 and was lowest at 45.9% in April 2026.
  • Across the 11 months ending August 2026, Mainly Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 20.4% in March 2026 and was lowest at 11% in October 2025.
  • Across the 11 months ending August 2026, Yes Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 20.7% in February 2026 and was lowest at 9.5% in August 2026.
  • Across the 11 months ending August 2026, Japan Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 7.3% in January 2026 and was lowest at 4.2% in October 2025.
  • Across the 11 months ending August 2026, Imported Carz’s estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 7.5% in April 2026 and was lowest at 3.4% in August 2026.
  • Across the 11 months ending August 2026, Mainly Cars rose from 3rd to 2nd among palmerston north used car dealerships in New Zealand.
  • Across the 11 months ending August 2026, Yes Cars fell from 2nd to 3rd among palmerston north used car dealerships in New Zealand.
  • Across the 11 months ending August 2026, Imported Carz held steady: its estimated Share of Search among palmerston north used car dealerships in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand palmerston north used car dealerships in August 2026?

  1. In August 2026, Japan Cars overtook Imported Carz to rank 4th among palmerston north used car dealerships in New Zealand, at 6%.

  2. In August 2026, Ian Humphrey Motors gained estimated Share of Search among palmerston north used car dealerships in New Zealand, from 60.1% to 66.2%.

  3. In August 2026, Yes Cars lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 13.9% to 9.5%.

  4. In August 2026, Imported Carz lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 6.2% to 3.4%.

  5. Estimated monthly branded searches for Mainly Cars in New Zealand rose 15.6% over 11 measured months, from 450 to 520 in August 2026.

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