Macpac vs Swanndri:Which is more popular?
In September 2026, Macpac had more branded searches than Swanndri among outdoor clothing brands in New Zealand. Macpac had about 52,300 branded searches, while Swanndri had 16,800. Macpac made up 26.9% of all outdoor clothing brand searches we track, and Swanndri accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, Macpac appeared in four of the five answers and Swanndri in one. Macpac was mentioned before Swanndri in every answer that named either.
Who do people search for more?
Macpac, about 3 searches for every 1 for Swanndri
Who does AI mention more?
Macpac, mentioned in 4 of 5 answers, Swanndri in 1
Who does AI recommend more?
Macpac, named ahead of Swanndri in 4 of 4 answers
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Top outdoor clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Swanndri was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Macpac was listed before Swanndri in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kathmandu1st- Macpac2nd
Patagonia3rd
The North Face4th
Cactus Outdoor5th
Icebreaker6th
Earth Sea Sky7th
Mons Royale8th
Swanndri9th
Rab10th- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cactus Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mons Royale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Icebreaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Swanndri1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor clothing brands
5 answers
Asked ChatGPT
“Which outdoor clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outdoor clothing brands in New Zealand?”
Asked ChatGPT
“What's the best outdoor clothing brand in New Zealand for wet weather?”
Searched Google, AI Overview
“rain jacket nz”
Searched Google, AI Overview
“hiking clothes nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Macpac or Swanndri more popular in search?
This chart shows how often people search Google for Macpac and Swanndri by name. Each line represents a brand's share of searches for all 12 outdoor clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Macpac, Swanndri. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | Patagonia | Arc'teryx | Swanndri | Mons Royale | The North Face | Cactus Outdoor | Earth Sea Sky | Columbia | Rab | Icebreaker |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 32.7% | 10.4% | 6.4% | 8.1% | 2.8% | 2.7% | 3% | 1.1% | 0.44% | 0.34% | 0.4% |
| Nov 2025 | 36% | 30.8% | 9.3% | 5.8% | 9% | 3.2% | 2.3% | 1.9% | 0.85% | 0.34% | 0.23% | 0.31% |
| Dec 2025 | 34.9% | 35.2% | 8.7% | 5.5% | 7% | 2.9% | 2.2% | 1.8% | 0.82% | 0.39% | 0.24% | 0.25% |
| Jan 2026 | 32.6% | 32.9% | 11.9% | 6.5% | 5.5% | 2.7% | 3.2% | 2.4% | 1.1% | 0.51% | 0.32% | 0.32% |
| Feb 2026 | 31.4% | 32.6% | 12.2% | 6.2% | 6.8% | 3.2% | 2.7% | 2.4% | 1.1% | 0.59% | 0.44% | 0.35% |
| Mar 2026 | 31.5% | 32.2% | 10.3% | 5.6% | 8.4% | 3.9% | 2.6% | 3% | 1.1% | 0.56% | 0.43% | 0.43% |
| Apr 2026 | 32.9% | 28.6% | 10.4% | 5.8% | 10.8% | 3.5% | 2.8% | 2.5% | 1.1% | 0.72% | 0.52% | 0.37% |
| May 2026 | 30.7% | 29.9% | 8.9% | 5.8% | 11.6% | 3.7% | 3.2% | 2.7% | 1.1% | 1.3% | 0.51% | 0.42% |
| Jun 2026 | 31.2% | 30% | 7.8% | 6.5% | 12.1% | 3.1% | 4.1% | 2.3% | 1.2% | 0.89% | 0.4% | 0.36% |
| Jul 2026 | 33.4% | 26.5% | 8.3% | 7.2% | 10.6% | 4% | 4.8% | 2.5% | 1.3% | 0.58% | 0.46% | 0.42% |
| Aug 2026 | 30.4% | 25.3% | 11.4% | 9% | 10.3% | 4.6% | 4.2% | 2.3% | 0.97% | 0.56% | 0.45% | 0.44% |
| Sep 2026 | 31.5% | 26.9% | 10.1% | 9.1% | 8.6% | 4.8% | 3.2% | 2.5% | 2.1% | 0.44% | 0.43% | 0.39% |
How has the Macpac and Swanndri comparison changed over the last 12 months?
3 findings
- Macpac was ahead of Swanndri in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Macpac’s share of searches among outdoor clothing brands in New Zealand moved from 32.7% to 26.9%, and its estimated monthly branded searches moved from 61.8K to 52.3K.
- Across the 12 months ending September 2026, Swanndri’s share of searches among outdoor clothing brands in New Zealand moved from 8.1% to 8.6%, and its estimated monthly branded searches moved from 15.4K to 16.8K.
How did search popularity change for New Zealand outdoor clothing brands in September 2026?
2 changes
In September 2026, Macpac gained share of searches among outdoor clothing brands in New Zealand, from 25.3% to 26.9%.
In September 2026, Swanndri lost share of searches among outdoor clothing brands in New Zealand, from 10.3% to 8.6%.
How are branded searches counted?
32 search terms
Brandwave collects information about searches that people make online using Macpac’s and Swanndri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macpac
16 branded search terms
- Macpac
- macpac bags
- macpac colombo st
- macpac fleece
- macpac jacket
- macpac outlet
- macpac queen st
- macpac queensgate
- macpac rain jacket
- macpac sale
- macpac st lukes
- macpac te rapa
- macpac tents
- macpac tower junction
- macpac vest
- macpac westgate
Swanndri
16 branded search terms
- swanndri
- swanndri bush shirt
- swanndri clothing
- swanndri coat
- swanndri hoodie
- swanndri jersey
- swanndri oilskin
- swanndri oilskin vest
- swanndri outlet
- swanndri quarter zip
- swanndri sale
- swanndri shirts
- swanndri stores
- swanndri tower junction
- swanndri vest
- swanndri wool jacket
Other head-to-heads among outdoor clothing brands
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