Bailey Nelson vs OPSM:Which is more popular by branded search in New Zealand?
In August 2026, OPSM had more branded searches than Bailey Nelson among optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Bailey Nelson’s 11.6K, and held a 22% Share of Search versus Bailey Nelson’s 8.3%.
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Which is more popular in search, Bailey Nelson or OPSM?
Compare the optometry chains New Zealanders visit for eye tests, glasses and contact lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OPSM, Bailey Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Bailey Nelson |
|---|---|---|---|
| Oct 2025 | 71.4% | 20.6% | 8% |
| Nov 2025 | 69.5% | 21.7% | 8.8% |
| Dec 2025 | 68.4% | 23% | 8.6% |
| Jan 2026 | 71.4% | 20.8% | 7.8% |
| Feb 2026 | 71.5% | 19.8% | 8.7% |
| Mar 2026 | 71.9% | 19.5% | 8.6% |
| Apr 2026 | 73.3% | 19.2% | 7.5% |
| May 2026 | 71.5% | 19.9% | 8.5% |
| Jun 2026 | 68.7% | 21.7% | 9.6% |
| Jul 2026 | 69.3% | 22.5% | 8.3% |
| Aug 2026 | 69.7% | 22% | 8.3% |
| Sep 2026 | — | — | — |
How has the Bailey Nelson and OPSM comparison changed over the last 12 months?
3 findings
- OPSM was ahead of Bailey Nelson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among optometrists in New Zealand moved from 8% to 8.3%, and its estimated monthly branded searches moved from 11K to 11.6K.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among optometrists in New Zealand moved from 20.6% to 22%, and its estimated monthly branded searches moved from 28.4K to 30.6K.
How did search popularity change for New Zealand optometrists in August 2026?
0 changes
Neither Bailey Nelson nor OPSM moved beyond provider rounding among optometrists in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bailey Nelson’s and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bailey Nelson
28 branded search terms
- bailey nelson
- bailey nelson accessories
- bailey nelson blue light
- bailey nelson blue light glasses
- bailey nelson contact
- bailey nelson contact lenses
- bailey nelson deals
- bailey nelson dunedin
- bailey nelson eye test
- bailey nelson eye test cost
- bailey nelson eyewear
- bailey nelson glasses
- bailey nelson hours
- bailey nelson lenses
- bailey nelson markova
- bailey nelson near me
- bailey nelson new zealand
- bailey nelson online
- bailey nelson opticians
- bailey nelson optometrist
- bailey nelson prices
- bailey nelson progressive lenses
- bailey nelson sale
- bailey nelson shop
- bailey nelson stores
- bailey nelson sun glasses
- bailey nelson sunnies
- baileynelson
OPSM
30 branded search terms
- opsm
- opsm co nz
- opsm contact lenses
- opsm cuba street
- opsm dunedin
- opsm eye exam
- opsm eye exam cost
- opsm glasses
- opsm lynnmall
- opsm napier
- opsm near me
- opsm nelson
- opsm new plymouth
- opsm new zealand
- opsm northwest
- opsm nz
- opsm online
- opsm optometrist
- opsm palmerston north
- opsm plaza
- opsm queen st
- opsm queensgate
- opsm southern cross
- opsm st lukes
- opsm sunglasses
- opsm sylvia park
- opsm the base
- opsm the palms
- opsm westcity
- opsm.co.nz
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