OBD scanner brands in New Zealand:Which are most popular?

Name: OBD scanner brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Autel was the most searched OBD scanner brand in New Zealand, accounting for 53.2% of all searches among the five brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Autel showed up in every answer. Autel was recommended most often, coming first in three out of four responses that gave a list.

Follow OBD scanner brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top OBD scanner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Autel appeared every time. Autel was recommended most often, coming first in three out of four answers that gave a list. Launch was second, and TOPDON was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Autel	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Launch	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
TOPDON	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
OBDLink	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
BlueDriver	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Autel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Launch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TOPDON3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OBDLink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BlueDriver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about OBD scanner brands

5 answers

Asked ChatGPT
“Which OBD scanner brand should I buy in New Zealand?”
1. 1Autel
2. 2Launch
3. 3TOPDON
4. 4OBDLink
Asked ChatGPT
“What are the best OBD scanner brands in New Zealand?”
1. 1Autel
2. 2Launch
3. 3TOPDON
4. 4BlueDriver
5. 5OBDLink
Asked ChatGPT
“What's the best OBD scanner brand in New Zealand for car fault checking?”
1. 1Autel
2. 2TOPDON
3. 3Launch
Searched Google, AI Overview
“car code reader”
1. 1Autel
Searched Google, AI Overview
“obd2 scanner nz”
1. 1Launch
2. 2Autel

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which OBD scanner brands do people search for most?

This chart shows how often people search Google for each OBD scanner brand by name. Each line represents a brand's share of searches for all five OBD scanner brands we track, month by month, from searches in New Zealand.

Share of searches among OBD scanner brands in New Zealand, by month

Month	Autel	TOPDON	Launch	OBDLink	BlueDriver
Nov 2025	40.7%	31.5%	14.8%	7.4%	5.6%
Dec 2025	49.1%	26.4%	11.3%	9.4%	3.8%
Jan 2026	50%	21.2%	15.2%	7.6%	6.1%
Feb 2026	42.9%	28.6%	12.2%	10.2%	6.1%
Mar 2026	46.6%	29.3%	13.8%	8.6%	1.7%
Apr 2026	47.4%	24.6%	10.5%	12.3%	5.3%
May 2026	56.9%	19%	13.8%	6.9%	3.4%
Jun 2026	53.2%	22.6%	12.9%	8.1%	3.2%
Jul 2026	45.1%	23.9%	14.1%	12.7%	4.2%
Aug 2026	54.1%	18.9%	13.5%	12.2%	1.4%
Sep 2026	54.8%	19.2%	13.7%	9.6%	2.7%
Oct 2026	53.2%	17.7%	16.1%	8.1%	4.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Autel	53.2%	330	-17.5%	-1.6 points
2, held 2nd	TOPDON	17.7%	110	-21.4%	-1.4 points
3, held 3rd	Launch	16.1%	100	0%	+2.4 points
4, held 4th	OBDLink	8.1%	50	-28.6%	-1.5 points
5, held 5th	BlueDriver	4.8%	30	+50%	+2.1 points

1.Autel
53.2%
Held 1st. 330 estimated branded searches, -17.5% vs prior month. Share -1.6 points.
2.TOPDON
17.7%
Held 2nd. 110 estimated branded searches, -21.4% vs prior month. Share -1.4 points.
3.Launch
16.1%
Held 3rd. 100 estimated branded searches, 0% vs prior month. Share +2.4 points.
4.OBDLink
8.1%
Held 4th. 50 estimated branded searches, -28.6% vs prior month. Share -1.5 points.
5.BlueDriver
4.8%
Held 5th. 30 estimated branded searches, +50% vs prior month. Share +2.1 points.

Which brand is most popular in search among OBD scanner brands in New Zealand?

5 brands

In October 2026, Autel was the most searched among OBD scanner brands in New Zealand, with an estimated 330 branded searches, 53.2% of all searches for the five tracked by the Brandwave Brand Demand Index. TOPDON is in 2nd place, 35.5 percentage points behind at 17.7%.

New Zealand OBD scanner brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Autel	40.7% → 53.2%	56.9%May 2026	40.7%Nov 2025	1st
TOPDON	31.5% → 17.7%	31.5%Nov 2025	17.7%Oct 2026	2nd
Launch	14.8% → 16.1%	16.1%Oct 2026	10.5%Apr 2026	3rd
OBDLink	7.4% → 8.1%	12.7%Jul 2026	6.9%May 2026	4th
BlueDriver	5.6% → 4.8%	6.1%Feb 2026	1.4%Aug 2026	5th

Each finding as a sentence

Across the 12 months ending October 2026, Autel’s share of searches among OBD scanner brands in New Zealand increased from 40.7% to 53.2%.
Across the 12 months ending October 2026, TOPDON’s share of searches among OBD scanner brands in New Zealand decreased from 31.5% to 17.7%.
Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand increased from 14.8% to 16.1%.
Across the 12 months ending October 2026, OBDLink’s share of searches among OBD scanner brands in New Zealand increased from 7.4% to 8.1%.
Across the 12 months ending October 2026, BlueDriver’s share of searches among OBD scanner brands in New Zealand decreased from 5.6% to 4.8%.
Across the 12 months ending October 2026, Autel’s share of searches among OBD scanner brands in New Zealand peaked at 56.9% in May 2026 and was lowest at 40.7% in November 2025.
Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand peaked at 16.1% in October 2026 and was lowest at 10.5% in April 2026.
Across the 12 months ending October 2026, OBDLink’s share of searches among OBD scanner brands in New Zealand peaked at 12.7% in July 2026 and was lowest at 6.9% in May 2026.
Across the 12 months ending October 2026, BlueDriver’s share of searches among OBD scanner brands in New Zealand peaked at 6.1% in February 2026 and was lowest at 1.4% in August 2026.

How did search popularity change for New Zealand OBD scanner brands in October 2026?

5 changes

In October 2026, Launch gained share of searches among OBD scanner brands in New Zealand, from 13.7% to 16.1%.
In October 2026, BlueDriver gained share of searches among OBD scanner brands in New Zealand, from 2.7% to 4.8%.
In October 2026, Autel lost share of searches among OBD scanner brands in New Zealand, from 54.8% to 53.2%.
In October 2026, OBDLink lost share of searches among OBD scanner brands in New Zealand, from 9.6% to 8.1%.
In October 2026, TOPDON lost share of searches among OBD scanner brands in New Zealand, from 19.2% to 17.7%.

How are branded searches counted for OBD scanner brands?

8 search terms

Each brand's share of searches among OBD scanner brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.