Launch vs OBDLink:Which is more popular in New Zealand?
In October 2026, Launch had more branded searches than OBDLink among OBD scanner brands in New Zealand. Launch had about 100 branded searches, while OBDLink had 50. Launch made up 16.1% of all OBD scanner brand searches we track, and OBDLink accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about OBD scanner brands, Launch appeared in four of the five answers and OBDLink in two. Launch was mentioned before OBDLink in every answer.
Who do people search for more?
Launch, about 2 searches for every 1 for OBDLink
Who does AI mention more?
Launch, mentioned in 4 of 5 answers, OBDLink in 2
Who does AI recommend more?
Launch, named ahead of OBDLink in every answer
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Top OBD scanner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Launch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OBDLink was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Launch was listed before OBDLink in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Autel1st- Launch2nd
TOPDON3rd
OBDLink4th
BlueDriver5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Autel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Launch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TOPDON3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OBDLink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BlueDriver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about OBD scanner brands
5 answers
Asked ChatGPT
“Which OBD scanner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best OBD scanner brands in New Zealand?”
Asked ChatGPT
“What's the best OBD scanner brand in New Zealand for car fault checking?”
Searched Google, AI Overview
“car code reader”
Searched Google, AI Overview
“obd2 scanner nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Launch or OBDLink more popular in search?
This chart shows how often people search Google for Launch and OBDLink by name. Each line represents a brand's share of searches for all five OBD scanner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Launch, OBDLink. The figures are in the table below the chart.
View monthly share of searches table
| Month | Autel | TOPDON | Launch | OBDLink | BlueDriver |
|---|---|---|---|---|---|
| Nov 2025 | 40.7% | 31.5% | 14.8% | 7.4% | 5.6% |
| Dec 2025 | 49.1% | 26.4% | 11.3% | 9.4% | 3.8% |
| Jan 2026 | 50% | 21.2% | 15.2% | 7.6% | 6.1% |
| Feb 2026 | 42.9% | 28.6% | 12.2% | 10.2% | 6.1% |
| Mar 2026 | 46.6% | 29.3% | 13.8% | 8.6% | 1.7% |
| Apr 2026 | 47.4% | 24.6% | 10.5% | 12.3% | 5.3% |
| May 2026 | 56.9% | 19% | 13.8% | 6.9% | 3.4% |
| Jun 2026 | 53.2% | 22.6% | 12.9% | 8.1% | 3.2% |
| Jul 2026 | 45.1% | 23.9% | 14.1% | 12.7% | 4.2% |
| Aug 2026 | 54.1% | 18.9% | 13.5% | 12.2% | 1.4% |
| Sep 2026 | 54.8% | 19.2% | 13.7% | 9.6% | 2.7% |
| Oct 2026 | 53.2% | 17.7% | 16.1% | 8.1% | 4.8% |
How has branded search for Launch and OBDLink changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: OBDLink took it in April 2026, Launch took it in May 2026.
- Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand moved from 14.8% to 16.1%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 12 months ending October 2026, OBDLink’s share of searches among OBD scanner brands in New Zealand moved from 7.4% to 8.1%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand OBD scanner brands in October 2026?
2 changes
In October 2026, Launch gained share of searches among OBD scanner brands in New Zealand, from 13.7% to 16.1%.
In October 2026, OBDLink lost share of searches among OBD scanner brands in New Zealand, from 9.6% to 8.1%.
How are Launch’s and OBDLink’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Launch’s and OBDLink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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