Brandwave

How popular isLaunch?

In October 2026, people searched for Launch by name about 100 times in New Zealand, a 25% increase from the previous year. These searches made up 16.1% of all New Zealand OBD scanner brand searches, placing Launch third out of five brands. When we asked both ChatGPT and Google AI Overviews about OBD scanner brands, Launch appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in October 2026

Launch is the third most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. AutelShare of searches 53.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TOPDONShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. LaunchShare of searches 16.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. OBDLinkShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. BlueDriverShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top OBD scanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Launch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Launch is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Autel1st
  2. Launch2nd
  3. TOPDON3rd
  4. OBDLink4th
  5. BlueDriver5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Autel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Launch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TOPDON3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OBDLink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlueDriver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about OBD scanner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Launch compared with other New Zealand OBD scanner brands?

Launch against OBD scanner brands in New Zealand, by month

Share of searches by month for Autel, TOPDON, Launch, OBDLink, BlueDriver. The figures are in the table below the chart.

View monthly share of searches table
MonthAutelTOPDONLaunchOBDLinkBlueDriver
Nov 202540.7%31.5%14.8%7.4%5.6%
Dec 202549.1%26.4%11.3%9.4%3.8%
Jan 202650%21.2%15.2%7.6%6.1%
Feb 202642.9%28.6%12.2%10.2%6.1%
Mar 202646.6%29.3%13.8%8.6%1.7%
Apr 202647.4%24.6%10.5%12.3%5.3%
May 202656.9%19%13.8%6.9%3.4%
Jun 202653.2%22.6%12.9%8.1%3.2%
Jul 202645.1%23.9%14.1%12.7%4.2%
Aug 202654.1%18.9%13.5%12.2%1.4%
Sep 202654.8%19.2%13.7%9.6%2.7%
Oct 202653.2%17.7%16.1%8.1%4.8%

  1. 1.Autel

    53.2%

    Held 1st. 330 estimated branded searches, -17.5% vs prior month. Share -1.6 points.

  2. 2.TOPDON

    17.7%

    Held 2nd. 110 estimated branded searches, -21.4% vs prior month. Share -1.4 points.

  3. 3.Launch

    16.1%

    Held 3rd. 100 estimated branded searches, 0% vs prior month. Share +2.4 points.

  4. 4.OBDLink

    8.1%

    Held 4th. 50 estimated branded searches, -28.6% vs prior month. Share -1.5 points.

  5. 5.BlueDriver

    4.8%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share +2.1 points.

Compare popularity between Launch and its closest rivals

Every comparison with Launch

4 comparisons

How has branded search demand for Launch changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Launch in New Zealand rose from 80 to 100.
  • Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand increased from 14.8% to 16.1%.
  • Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand peaked at 16.1% in October 2026 and was lowest at 10.5% in April 2026.

How did search popularity change for New Zealand OBD scanner brands in October 2026?

5 changes

  1. In October 2026, Launch gained share of searches among OBD scanner brands in New Zealand, from 13.7% to 16.1%.

  2. In October 2026, BlueDriver gained share of searches among OBD scanner brands in New Zealand, from 2.7% to 4.8%.

  3. In October 2026, Autel lost share of searches among OBD scanner brands in New Zealand, from 54.8% to 53.2%.

  4. In October 2026, OBDLink lost share of searches among OBD scanner brands in New Zealand, from 9.6% to 8.1%.

  5. In October 2026, TOPDON lost share of searches among OBD scanner brands in New Zealand, from 19.2% to 17.7%.

How are Launch’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Launch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • launch obd
  • launch scanner

Do you work for Launch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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