Brandwave

BlueDriver vs Launch:Which is more popular in New Zealand?

In October 2026, Launch had more branded searches than BlueDriver among OBD scanner brands in New Zealand. Launch had about 100 branded searches, while BlueDriver had 30. Launch made up 16.1% of all OBD scanner brand searches we track, and BlueDriver accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about OBD scanner brands, Launch appeared in four of the five answers and BlueDriver in one. Launch was mentioned before BlueDriver in every answer.

Among OBD scanner brands in New Zealand in October 2026

Who do people search for more?

Launch, about 3 searches for every 1 for BlueDriver

Launch 100 searchesBlueDriver 30 searches

Who does AI mention more?

Launch, mentioned in 4 of 5 answers, BlueDriver in 1

Launch in 4 of 5BlueDriver in 1 of 5

Who does AI recommend more?

Launch, named ahead of BlueDriver in every answer

Launch first in 4BlueDriver never first

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Top OBD scanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Launch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BlueDriver was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Launch was listed before BlueDriver in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Autel1st
  2. Launch2nd
  3. TOPDON3rd
  4. OBDLink4th
  5. BlueDriver5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Autel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Launch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TOPDON3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OBDLink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlueDriver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about OBD scanner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BlueDriver or Launch more popular in search?

This chart shows how often people search Google for BlueDriver and Launch by name. Each line represents a brand's share of searches for all five OBD scanner brands we track, month by month, from searches in New Zealand.

BlueDriver and Launch among OBD scanner brands in New Zealand, by month

Share of searches by month for Launch, BlueDriver. The figures are in the table below the chart.

View monthly share of searches table
MonthAutelTOPDONLaunchOBDLinkBlueDriver
Nov 202540.7%31.5%14.8%7.4%5.6%
Dec 202549.1%26.4%11.3%9.4%3.8%
Jan 202650%21.2%15.2%7.6%6.1%
Feb 202642.9%28.6%12.2%10.2%6.1%
Mar 202646.6%29.3%13.8%8.6%1.7%
Apr 202647.4%24.6%10.5%12.3%5.3%
May 202656.9%19%13.8%6.9%3.4%
Jun 202653.2%22.6%12.9%8.1%3.2%
Jul 202645.1%23.9%14.1%12.7%4.2%
Aug 202654.1%18.9%13.5%12.2%1.4%
Sep 202654.8%19.2%13.7%9.6%2.7%
Oct 202653.2%17.7%16.1%8.1%4.8%

How has branded search for BlueDriver and Launch changed in New Zealand over the last 12 months?

3 findings
  • Launch was ahead of BlueDriver in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, BlueDriver’s share of searches among OBD scanner brands in New Zealand moved from 5.6% to 4.8%, and its estimated monthly branded searches held steady at 30.
  • Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand moved from 14.8% to 16.1%, and its estimated monthly branded searches moved from 80 to 100.

How did search popularity change for New Zealand OBD scanner brands in October 2026?

2 changes

  1. In October 2026, Launch gained share of searches among OBD scanner brands in New Zealand, from 13.7% to 16.1%.

  2. In October 2026, BlueDriver gained share of searches among OBD scanner brands in New Zealand, from 2.7% to 4.8%.

How are BlueDriver’s and Launch’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BlueDriver’s and Launch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlueDriver

2 branded search terms

  • bluedriver
  • bluedriver obd

Launch

2 branded search terms

  • launch obd
  • launch scanner

How the Brand Demand Index is measured

Other head-to-heads among OBD scanner brands

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