Brandwave

New plymouth used car dealerships in New Zealand:Which brands are most popular in search?

In August 2026, Turners was the most searched among new plymouth used car dealerships in New Zealand, with an estimated 116K branded searches and 98.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Turners98.2%
  2. Max Pennington’s AutoCity0.82%
  3. Energy City Ford0.59%
  4. Merit Cars0.34%
  5. Blackwell Motors0.08%

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Share of SearchLeaderboard

Compare New Plymouth used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among new plymouth used car dealerships in New Zealand, by month

Share of Search by month for Turners. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersMax Pennington’s AutoCityEnergy City FordMerit CarsBlackwell Motors
Oct 202597.7%0.93%0.77%0.6%0.03%
Nov 202597.8%0.85%0.8%0.47%0.03%
Dec 202597.8%1%0.68%0.46%0.04%
Jan 202698.1%0.82%0.65%0.37%0.03%
Feb 202698.1%0.89%0.57%0.41%0.04%
Mar 202698%0.93%0.66%0.38%0.03%
Apr 202698.2%0.76%0.63%0.4%0.02%
May 202698.2%0.82%0.65%0.27%0.02%
Jun 202698.1%0.89%0.67%0.32%0.03%
Jul 202697.9%0.96%0.8%0.28%0.04%
Aug 202698.2%0.82%0.59%0.34%0.08%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Turners

    98.2%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +0.2 points

  2. 2.Max Pennington’s AutoCity

    0.82%

    held 2nd · 970 estimated branded searches · -10.2% vs prior month · -0.1 points

  3. 3.Energy City Ford

    0.59%

    held 3rd · 700 estimated branded searches · -22.2% vs prior month · -0.2 points

  4. 4.Merit Cars

    0.34%

    held 4th · 400 estimated branded searches · +25% vs prior month · +0.1 points

  5. 5.Blackwell Motors

    0.08%

    held 5th · 90 estimated branded searches · +80% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among new plymouth used car dealerships in New Zealand?

In August 2026, Turners was the most searched among new plymouth used car dealerships in New Zealand, with an estimated 116K branded searches and 98.2% estimated Share of Search within this set. Max Pennington’s AutoCity is in 2nd place, 97.3 percentage points behind at 0.82% Share of Search.

New Zealand new plymouth used car dealerships, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Turners97.7% → 98.2%98.2%May 202697.7%Oct 20251st
Max Pennington’s AutoCity0.93% → 0.82%1%Dec 20250.76%Apr 20262nd
Energy City Ford0.77% → 0.59%0.8%Nov 20250.57%Feb 20263rd
Merit Cars0.6% → 0.34%0.6%Oct 20250.27%May 20264th
Blackwell Motors0.03% → 0.08%0.08%Aug 20260.02%May 20265th

Each finding as a sentence

How did search popularity change for New Zealand new plymouth used car dealerships in August 2026?

  1. Estimated monthly branded searches for Blackwell Motors in New Zealand rose 200% over 11 measured months, from 30 to 90 in August 2026.

  2. Estimated monthly branded searches for Merit Cars in New Zealand fell 42% over 11 measured months, from 690 to 400 in August 2026.

  3. Estimated monthly branded searches for Energy City Ford in New Zealand fell 20.5% over 11 measured months, from 880 to 700 in August 2026.

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