Brandwave

New plymouth hotels and accommodation in New Zealand:Which brands are most popular in search?

In August 2026, King & Queen Hotel Suites was the most searched among new plymouth hotels and accommodation in New Zealand, with an estimated 9.6K branded searches and 47.3% estimated Share of Search within this set.

Follow new plymouth hotels and accommodation and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare hotels and serviced accommodation travellers can book for a stay in New Plymouth, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among new plymouth hotels and accommodation in New Zealand, by month

Share of Search by month for King & Queen Hotel Suites, The Devon Hotel, Novotel New Plymouth Taranaki. The figures are in the table below the chart.

View monthly share of search table
MonthKing & Queen Hotel SuitesThe Devon HotelNovotel New Plymouth Taranaki
Oct 202542.7%35.8%21.4%
Nov 202539.6%39.6%20.8%
Dec 202542.8%33%24.2%
Jan 202642.1%38.9%19%
Feb 202640.1%39%20.9%
Mar 202643.4%35.4%21.2%
Apr 202644.7%35.6%19.7%
May 202641.7%37.4%20.9%
Jun 202644.8%35.2%19.9%
Jul 202640.8%37.8%21.4%
Aug 202647.3%34.9%17.8%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 9.6K estimated branded searches · +25.8% vs prior month · +6.5 points

  2. held 2nd · 7.1K estimated branded searches · 0% vs prior month · -2.9 points

  3. held 3rd · 3.6K estimated branded searches · -10% vs prior month · -3.6 points

Compare search popularity between leading brands

Which brand is most popular in search among new plymouth hotels and accommodation in New Zealand?

In August 2026, King & Queen Hotel Suites was the most searched among new plymouth hotels and accommodation in New Zealand, with an estimated 9.6K branded searches and 47.3% estimated Share of Search within this set. The Devon Hotel is in 2nd place, 12.5 percentage points behind at 34.9% Share of Search.

New Zealand new plymouth hotels and accommodation, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
King & Queen Hotel Suites42.7% → 47.3%47.3%Aug 202639.6%Nov 20251st
The Devon Hotel35.8% → 34.9%39.6%Nov 202533%Dec 20252nd
Novotel New Plymouth Taranaki21.4% → 17.8%24.2%Dec 202517.8%Aug 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, King & Queen Hotel Suites’ estimated Share of Search among new plymouth hotels and accommodation in New Zealand increased from 42.7% to 47.3%.
  • Across the 11 months ending August 2026, The Devon Hotel’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand decreased from 35.8% to 34.9%.
  • Across the 11 months ending August 2026, Novotel New Plymouth Taranaki’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand decreased from 21.4% to 17.8%.
  • Across the 11 months ending August 2026, King & Queen Hotel Suites’ estimated Share of Search among new plymouth hotels and accommodation in New Zealand peaked at 47.3% in August 2026 and was lowest at 39.6% in November 2025.
  • Across the 11 months ending August 2026, The Devon Hotel’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand peaked at 39.6% in November 2025 and was lowest at 33% in December 2025.
  • Across the 11 months ending August 2026, Novotel New Plymouth Taranaki’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand peaked at 24.2% in December 2025 and was lowest at 17.8% in August 2026.

How did search popularity change for New Zealand new plymouth hotels and accommodation in August 2026?

  1. In August 2026, King & Queen Hotel Suites gained estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 40.8% to 47.3%.

  2. In August 2026, Novotel New Plymouth Taranaki lost estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 21.4% to 17.8%.

  3. In August 2026, The Devon Hotel lost estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 37.8% to 34.9%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.