Brandwave

Matthews Eyecare vs OPSM:Which is more popular by branded search in New Zealand?

In August 2026, OPSM had more branded searches than Matthews Eyecare among nelson optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Matthews Eyecare’s 4.3K, and held a 23.2% Share of Search versus Matthews Eyecare’s 3.3%.

Share of Search among nelson optometrists in New Zealand in August 2026Which is more popular in search, Matthews Eyecare or OPSM?
Matthews Eyecare3.3%4.3K searches
vs
OPSM23.2%30.6K searches
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Which is more popular in search, Matthews Eyecare or OPSM?

Compare Nelson optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Matthews Eyecare and OPSM among nelson optometrists in New Zealand, by month

Share of Search by month for OPSM, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMMatthews EyecareHarrington Eyecare
Oct 202575.4%21.7%2.5%0.29%
Nov 202574.2%23.2%2.3%0.27%
Dec 202572.6%24.5%2.6%0.26%
Jan 202675.5%22%2.3%0.2%
Feb 202676.1%21%2.6%0.19%
Mar 202676.7%20.8%2.3%0.22%
Apr 202677.3%20.3%2.2%0.19%
May 202676.5%21.3%2.1%0.14%
Jun 202674%23.4%2.5%0.18%
Jul 202673.5%23.8%2.4%0.25%
Aug 202673.4%23.2%3.3%0.17%
Sep 2026————

How has the Matthews Eyecare and OPSM comparison changed over the last 12 months?

How did search popularity change for New Zealand nelson optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among nelson optometrists in New Zealand, from 2.4% to 3.3%.

  2. In August 2026, OPSM lost estimated Share of Search among nelson optometrists in New Zealand, from 23.8% to 23.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Matthews Eyecare’s and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matthews Eyecare

19 branded search terms

  • matthews eyecare
  • matthews eyecare blenheim
  • matthews eyecare cambridge
  • matthews eyecare christchurch
  • matthews eyecare dunedin
  • matthews eyecare invercargill
  • matthews eyecare motueka
  • matthews eyecare nelson
  • matthews eyecare new plymouth
  • matthews eyecare richmond
  • matthews eyecare taupo
  • matthews eyecare tauranga
  • matthews eyecare te awamutu
  • matthews eyecare te puke
  • matthews eyecare wellington
  • matthews eyecare whangarei
  • matthews eyewear
  • matthews eyewear and eyecare
  • matthews optometrists

OPSM

30 branded search terms

  • opsm
  • opsm co nz
  • opsm contact lenses
  • opsm cuba street
  • opsm dunedin
  • opsm eye exam
  • opsm eye exam cost
  • opsm glasses
  • opsm lynnmall
  • opsm napier
  • opsm near me
  • opsm nelson
  • opsm new plymouth
  • opsm new zealand
  • opsm northwest
  • opsm nz
  • opsm online
  • opsm optometrist
  • opsm palmerston north
  • opsm plaza
  • opsm queen st
  • opsm queensgate
  • opsm southern cross
  • opsm st lukes
  • opsm sunglasses
  • opsm sylvia park
  • opsm the base
  • opsm the palms
  • opsm westcity
  • opsm.co.nz

How the Brand Demand Index is measured

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