Brandwave

Fess vs Otrivin:Which is more popular?

In September 2026, Otrivin had more branded searches than Fess among nasal spray brands in New Zealand. Otrivin had about 2,900 branded searches, while Fess had 1,110. Otrivin made up 30.3% of all nasal spray brand searches we track, and Fess accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about nasal spray brands, Fess and Otrivin each appeared in three of the five answers. Fess was mentioned before Otrivin in every answer.

Among nasal spray brands in New Zealand in September 2026

Who do people search for more?

Otrivin, about 3 searches for every 1 for Fess

Otrivin 2.9K searchesFess 1.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Fess in 3 of 5Otrivin in 3 of 5

Who does AI recommend more?

Fess, named ahead of Otrivin in every answer

Fess first in 2Otrivin never first

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Top nasal spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fess was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Otrivin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fess was listed before Otrivin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fess1st
  2. Otrivin2nd
  3. Sudafed–
  4. Rhinocort–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otrivin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fess3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sudafed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rhinocort0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nasal spray brands

5 answers
  • Asked ChatGPT

    “Which nasal spray brand should I buy in New Zealand?”

    1. 1Fess
    2. 2Otrivin
  • Asked ChatGPT

    “What are the best nasal spray brands in New Zealand?”

    1. 1Fess
    2. 2Otrivin
  • Asked ChatGPT

    “What's the best nasal spray brand in New Zealand for blocked nose?”

    1. 1Otrivin
  • Searched Google, AI Overview

    “nasal spray nz”

    1. 1Fess
  • Searched Google, AI Overview

    “hay fever spray”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Fess or Otrivin more popular in search?

    This chart shows how often people search Google for Fess and Otrivin by name. Each line represents a brand's share of searches for all four nasal spray brands we track, month by month, from searches in New Zealand.

    Fess and Otrivin among nasal spray brands in New Zealand, by month

    Share of searches by month for Otrivin, Fess. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSudafedOtrivinFessRhinocort
    Oct 202558.1%30.7%10.7%0.53%
    Nov 202552.2%34.6%12.3%0.87%
    Dec 202552.3%34.1%11.8%1.8%
    Jan 202653.3%32.1%13.4%1.1%
    Feb 202655.7%30.7%12.5%1.2%
    Mar 202655.4%32.9%11%0.76%
    Apr 202656.9%30.9%11.4%0.77%
    May 202656.3%33.9%9%0.85%
    Jun 202656.1%33.3%9.5%1.1%
    Jul 202659.3%30.3%9.6%0.87%
    Aug 202658.8%30.9%9.8%0.5%
    Sep 202657.5%30.3%11.6%0.63%

    How has the Fess and Otrivin comparison changed over the last 12 months?

    3 findings
    • Otrivin was ahead of Fess in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Fess’ share of searches among nasal spray brands in New Zealand moved from 10.7% to 11.6%, and its estimated monthly branded searches moved from 800 to 1.1K.
    • Across the 12 months ending September 2026, Otrivin’s share of searches among nasal spray brands in New Zealand moved from 30.7% to 30.3%, and its estimated monthly branded searches moved from 2.3K to 2.9K.

    How did search popularity change for New Zealand nasal spray brands in September 2026?

    2 changes
    1. In September 2026, Fess gained share of searches among nasal spray brands in New Zealand, from 9.8% to 11.6%.

    2. In September 2026, Otrivin lost share of searches among nasal spray brands in New Zealand, from 30.9% to 30.3%.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Fess’ and Otrivin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Fess

    2 branded search terms

    • fess
    • fess nasal spray

    Otrivin

    2 branded search terms

    • otrivin
    • otrivin nasal spray

    How the Brand Demand Index is measured

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