Brandwave

How popular isFess?

In September 2026, people searched for Fess by name about 1,110 times in New Zealand, a 38.8% increase from the previous year. These searches made up 11.6% of all New Zealand nasal spray brand searches, placing Fess third out of four brands. When we asked both ChatGPT and Google AI Overviews about nasal spray brands, Fess appeared in three of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Fess is the third most searched of 4 competitors and the most recommended in AI answers.

  1. SudafedShare of searches 57.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. OtrivinShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. FessShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. RhinocortShare of searches 0.63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top nasal spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fess was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fess is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fess1st
  2. Otrivin2nd
  3. Sudafed–
  4. Rhinocort–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otrivin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fess3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sudafed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rhinocort0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nasal spray brands

5 answers

  • Asked ChatGPT

    “Which nasal spray brand should I buy in New Zealand?”

    1. 1Fess
    2. 2Otrivin

  • Asked ChatGPT

    “What are the best nasal spray brands in New Zealand?”

    1. 1Fess
    2. 2Otrivin

  • Asked ChatGPT

    “What's the best nasal spray brand in New Zealand for blocked nose?”

    1. 1Otrivin

  • Searched Google, AI Overview

    “nasal spray nz”

    1. 1Fess

  • Searched Google, AI Overview

    “hay fever spray”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which nasal spray brands compete with Fess?

    Fess against nasal spray brands in New Zealand, by month

    Share of searches by month for Sudafed, Otrivin, Fess. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSudafedOtrivinFessRhinocort
    Oct 202558.1%30.7%10.7%0.53%
    Nov 202552.2%34.6%12.3%0.87%
    Dec 202552.3%34.1%11.8%1.8%
    Jan 202653.3%32.1%13.4%1.1%
    Feb 202655.7%30.7%12.5%1.2%
    Mar 202655.4%32.9%11%0.76%
    Apr 202656.9%30.9%11.4%0.77%
    May 202656.3%33.9%9%0.85%
    Jun 202656.1%33.3%9.5%1.1%
    Jul 202659.3%30.3%9.6%0.87%
    Aug 202658.8%30.9%9.8%0.5%
    Sep 202657.5%30.3%11.6%0.63%

    1. 1.Sudafed

      57.5%

      Held 1st. 5.5K estimated branded searches, -32.8% vs prior month. Share -1.3 points.

    2. 2.Otrivin

      30.3%

      Held 2nd. 2.9K estimated branded searches, -32.6% vs prior month. Share -0.6 points.

    3. 3.Fess

      11.6%

      Held 3rd. 1.1K estimated branded searches, -18.4% vs prior month. Share +1.8 points.

    4. 4.Rhinocort

      0.63%

      Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share +0.1 points.

    Compare popularity between Fess and its closest rivals

    Every comparison with Fess

    3 comparisons

    How has branded search demand for Fess changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Fess in New Zealand rose from 800 to 1.1K.
    • Across the 12 months ending September 2026, Fess’ share of searches among nasal spray brands in New Zealand increased from 10.7% to 11.6%.
    • Across the 12 months ending September 2026, Fess’ share of searches among nasal spray brands in New Zealand peaked at 13.4% in January 2026 and was lowest at 9% in May 2026.

    How did search popularity change for New Zealand nasal spray brands in September 2026?

    4 changes

    1. In September 2026, Fess gained share of searches among nasal spray brands in New Zealand, from 9.8% to 11.6%.

    2. In September 2026, Sudafed lost share of searches among nasal spray brands in New Zealand, from 58.8% to 57.5%.

    3. In September 2026, Otrivin lost share of searches among nasal spray brands in New Zealand, from 30.9% to 30.3%.

    4. Estimated monthly branded searches for Rhinocort in New Zealand rose 50% over 12 measured months, from 40 to 60 in September 2026.

    How are Fess’ branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Fess’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • fess
    • fess nasal spray

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    How the Brand Demand Index is measured

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