How popular isSudafed?
In September 2026, people searched for Sudafed by name about 5,510 times in New Zealand, a 26.1% increase from the previous year. These searches made up 57.5% of all New Zealand nasal spray brand searches, placing Sudafed first out of four brands. When we asked both ChatGPT and Google AI Overviews about nasal spray brands, Sudafed did not appear in any of the answers.
Sudafed is the most searched of 4 competitors and not listed in any AI answer.
SudafedShare of searches 57.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OtrivinShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
FessShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
RhinocortShare of searches 0.63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top nasal spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sudafed did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about nasal spray brands
5 answers
Asked ChatGPT
“Which nasal spray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best nasal spray brands in New Zealand?”
Asked ChatGPT
“What's the best nasal spray brand in New Zealand for blocked nose?”
Searched Google, AI Overview
“nasal spray nz”
- 1Fess
- 1
Searched Google, AI Overview
“hay fever spray”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which nasal spray brands compete with Sudafed?
Share of searches by month for Sudafed, Otrivin, Fess. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sudafed | Otrivin | Fess | Rhinocort |
|---|---|---|---|---|
| Oct 2025 | 58.1% | 30.7% | 10.7% | 0.53% |
| Nov 2025 | 52.2% | 34.6% | 12.3% | 0.87% |
| Dec 2025 | 52.3% | 34.1% | 11.8% | 1.8% |
| Jan 2026 | 53.3% | 32.1% | 13.4% | 1.1% |
| Feb 2026 | 55.7% | 30.7% | 12.5% | 1.2% |
| Mar 2026 | 55.4% | 32.9% | 11% | 0.76% |
| Apr 2026 | 56.9% | 30.9% | 11.4% | 0.77% |
| May 2026 | 56.3% | 33.9% | 9% | 0.85% |
| Jun 2026 | 56.1% | 33.3% | 9.5% | 1.1% |
| Jul 2026 | 59.3% | 30.3% | 9.6% | 0.87% |
| Aug 2026 | 58.8% | 30.9% | 9.8% | 0.5% |
| Sep 2026 | 57.5% | 30.3% | 11.6% | 0.63% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.5% | 5.5K | -32.8% | -1.3 points | |
| 2, held 2nd | 30.3% | 2.9K | -32.6% | -0.6 points | |
| 3, held 3rd | 11.6% | 1.1K | -18.4% | +1.8 points | |
| 4, held 4th | 0.63% | 60 | -14.3% | +0.1 points |
1.
Sudafed57.5%
Held 1st. 5.5K estimated branded searches, -32.8% vs prior month. Share -1.3 points.
2.
Otrivin30.3%
Held 2nd. 2.9K estimated branded searches, -32.6% vs prior month. Share -0.6 points.
3.
Fess11.6%
Held 3rd. 1.1K estimated branded searches, -18.4% vs prior month. Share +1.8 points.
0.63%
Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share +0.1 points.
Compare popularity between Sudafed and its closest rivals
Every comparison with Sudafed
10 comparisons
How has branded search demand for Sudafed changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sudafed in New Zealand rose from 4.4K to 5.5K.
- Across the 12 months ending September 2026, Sudafed’s share of searches among nasal spray brands in New Zealand decreased from 58.1% to 57.5%.
- Across the 12 months ending September 2026, Sudafed’s share of searches among nasal spray brands in New Zealand peaked at 59.3% in July 2026 and was lowest at 52.2% in November 2025.
How did search popularity change for New Zealand nasal spray brands in September 2026?
4 changes
In September 2026, Fess gained share of searches among nasal spray brands in New Zealand, from 9.8% to 11.6%.
In September 2026, Sudafed lost share of searches among nasal spray brands in New Zealand, from 58.8% to 57.5%.
In September 2026, Otrivin lost share of searches among nasal spray brands in New Zealand, from 30.9% to 30.3%.
Estimated monthly branded searches for Rhinocort in New Zealand rose 50% over 12 measured months, from 40 to 60 in September 2026.
How are Sudafed’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Sudafed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sudafed
- sudafed cough
- sudafed day night
- sudafed lozenges
- sudafed nasal spray
- sudafed night
- sudafed pe
- sudafed pseudoephedrine
- sudafed sinus
- sudafed tablets
Do you work for Sudafed? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Sudafed compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cold and flu brands | 1st of 8 | 18.9% | Show ranking |
| Nasal spray brands | 1st of 4 | 57.5% | Shown above |
Is Sudafed your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.