Nasal spray brands in New Zealand:Which are most popular?
In September 2026, Sudafed was the most searched nasal spray brand in New Zealand, accounting for 57.5% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Otrivin and Fess were mentioned most often, in three of the five answers. Fess was recommended most often, coming first in both responses that gave a list.
SudafedShare of searches 57.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OtrivinShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
FessShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
RhinocortShare of searches 0.63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top nasal spray brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Otrivin and Fess were mentioned most often, in three of the five answers. Fess was recommended most often, coming first in both answers that gave a list. Otrivin was second. Sudafed, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about nasal spray brands
5 answers
Asked ChatGPT
“Which nasal spray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best nasal spray brands in New Zealand?”
Asked ChatGPT
“What's the best nasal spray brand in New Zealand for blocked nose?”
Searched Google, AI Overview
“nasal spray nz”
- 1
Fess
- 1
Searched Google, AI Overview
“hay fever spray”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which nasal spray brands do people search for most?
This chart shows how often people search Google for each nasal spray brand by name. Each line represents a brand's share of searches for all four nasal spray brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sudafed, Otrivin, Fess. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sudafed | Otrivin | Fess | Rhinocort |
|---|---|---|---|---|
| Oct 2025 | 58.1% | 30.7% | 10.7% | 0.53% |
| Nov 2025 | 52.2% | 34.6% | 12.3% | 0.87% |
| Dec 2025 | 52.3% | 34.1% | 11.8% | 1.8% |
| Jan 2026 | 53.3% | 32.1% | 13.4% | 1.1% |
| Feb 2026 | 55.7% | 30.7% | 12.5% | 1.2% |
| Mar 2026 | 55.4% | 32.9% | 11% | 0.76% |
| Apr 2026 | 56.9% | 30.9% | 11.4% | 0.77% |
| May 2026 | 56.3% | 33.9% | 9% | 0.85% |
| Jun 2026 | 56.1% | 33.3% | 9.5% | 1.1% |
| Jul 2026 | 59.3% | 30.3% | 9.6% | 0.87% |
| Aug 2026 | 58.8% | 30.9% | 9.8% | 0.5% |
| Sep 2026 | 57.5% | 30.3% | 11.6% | 0.63% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.5% | 5.5K | -32.8% | -1.3 points | |
| 2, held 2nd | 30.3% | 2.9K | -32.6% | -0.6 points | |
| 3, held 3rd | 11.6% | 1.1K | -18.4% | +1.8 points | |
| 4, held 4th | 0.63% | 60 | -14.3% | +0.1 points |
1.
Sudafed57.5%
Held 1st. 5.5K estimated branded searches, -32.8% vs prior month. Share -1.3 points.
2.
Otrivin30.3%
Held 2nd. 2.9K estimated branded searches, -32.6% vs prior month. Share -0.6 points.
3.
Fess11.6%
Held 3rd. 1.1K estimated branded searches, -18.4% vs prior month. Share +1.8 points.
0.63%
Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share +0.1 points.
Which brand is most popular in search among nasal spray brands in New Zealand?
4 brands
In September 2026, Sudafed was the most searched among nasal spray brands in New Zealand, with an estimated 5.5K branded searches, 57.5% of all searches for the four we track. Otrivin is in 2nd place, 27.2 percentage points behind at 30.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 58.1% → 57.5% | 59.3%Jul 2026 | 52.2%Nov 2025 | 1st | |
| 30.7% → 30.3% | 34.6%Nov 2025 | 30.3%Jul 2026 | 2nd | |
| 10.7% → 11.6% | 13.4%Jan 2026 | 9%May 2026 | 3rd | |
| 0.53% → 0.63% | 1.8%Dec 2025 | 0.5%Aug 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Sudafed’s share of searches among nasal spray brands in New Zealand decreased from 58.1% to 57.5%.
- Across the 12 months ending September 2026, Fess’ share of searches among nasal spray brands in New Zealand increased from 10.7% to 11.6%.
- Across the 12 months ending September 2026, Sudafed’s share of searches among nasal spray brands in New Zealand peaked at 59.3% in July 2026 and was lowest at 52.2% in November 2025.
- Across the 12 months ending September 2026, Otrivin’s share of searches among nasal spray brands in New Zealand peaked at 34.6% in November 2025 and was lowest at 30.3% in July 2026.
- Across the 12 months ending September 2026, Fess’ share of searches among nasal spray brands in New Zealand peaked at 13.4% in January 2026 and was lowest at 9% in May 2026.
- Across the 12 months ending September 2026, Rhinocort’s share of searches among nasal spray brands in New Zealand peaked at 1.8% in December 2025 and was lowest at 0.5% in August 2026.
- Across the 12 months ending September 2026, Otrivin and Rhinocort held steady: their share of searches among nasal spray brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand nasal spray brands in September 2026?
4 changes

In September 2026, Fess gained share of searches among nasal spray brands in New Zealand, from 9.8% to 11.6%.

In September 2026, Sudafed lost share of searches among nasal spray brands in New Zealand, from 58.8% to 57.5%.

In September 2026, Otrivin lost share of searches among nasal spray brands in New Zealand, from 30.9% to 30.3%.

Estimated monthly branded searches for Rhinocort in New Zealand rose 50% over 12 measured months, from 40 to 60 in September 2026.
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