Brandwave

Makita vs Ryobi:Which is more popular?

In September 2026, Makita had more branded searches than Ryobi among narrow crown stapler brands in New Zealand. Makita had about 9,100 branded searches, while Ryobi had 7,480. Makita made up 37.1% of all narrow crown stapler brand searches we track, and Ryobi accounted for 30.5%. When we asked ChatGPT and Google AI Overviews about narrow crown stapler brands, Makita appeared in four of the five answers and Ryobi in three. Makita was mentioned before Ryobi in three out of four answers.

Among narrow crown stapler brands in New Zealand in September 2026

Who do people search for more?

Makita, about 22% more searches than Ryobi

Makita 9.1K searchesRyobi 7.5K searches

Who does AI mention more?

Makita, mentioned in 4 of 5 answers, Ryobi in 3

Makita in 4 of 5Ryobi in 3 of 5

Who does AI recommend more?

Makita, named ahead of Ryobi in 3 of 4 answers

Makita first in 3Ryobi first in 1

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Top narrow crown stapler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ryobi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Ryobi in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Makita2nd
  3. Ryobi3rd
  4. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about narrow crown stapler brands

5 answers
  • Asked ChatGPT

    “Which narrow crown stapler brand should I buy in New Zealand?”

    1. 1Milwaukee
    2. 2Makita
    3. 3Ryobi
  • Asked ChatGPT

    “What are the best narrow crown stapler brands in New Zealand?”

    1. 1Makita
    2. 2Milwaukee
    3. 3Ryobi
  • Asked ChatGPT

    “What's the best narrow crown stapler brand in New Zealand for finish carpentry?”

    1. 1Milwaukee
    2. 2Makita
  • Searched Google, AI Overview

    “best narrow crown stapler”

    1. 1Makita
    2. 2DeWalt
    3. 3Milwaukee
  • Searched Google, AI Overview

    “18 gauge stapler”

    1. 1Ryobi
    2. 2Milwaukee

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Makita or Ryobi more popular in search?

This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all four narrow crown stapler brands we track, month by month, from searches in New Zealand.

Makita and Ryobi among narrow crown stapler brands in New Zealand, by month

Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltMilwaukee
Oct 202537.8%30.4%20.8%10.9%
Nov 202529.9%36.9%23.6%9.6%
Dec 202532.4%40.1%18.4%9.1%
Jan 202636%35.3%20.2%8.5%
Feb 202637.5%30%21.7%10.8%
Mar 202634.9%33.6%20.9%10.6%
Apr 202637.8%30.3%21.2%10.7%
May 202638.8%25.4%22%13.8%
Jun 202636.3%25.2%25.2%13.3%
Jul 202638.6%25.7%22.3%13.4%
Aug 202633.6%27.8%22.1%16.6%
Sep 202637.1%30.5%20.4%12%

How has the Makita and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ryobi took it in November 2025, Makita took it in January 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among narrow crown stapler brands in New Zealand moved from 37.8% to 37.1%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among narrow crown stapler brands in New Zealand moved from 30.4% to 30.5%, and its estimated monthly branded searches moved from 6.1K to 7.5K.

How did search popularity change for New Zealand narrow crown stapler brands in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among narrow crown stapler brands in New Zealand, from 33.6% to 37.1%.

  2. In September 2026, Ryobi gained share of searches among narrow crown stapler brands in New Zealand, from 27.8% to 30.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

2 branded search terms

  • makita
  • makita tool

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among narrow crown stapler brands

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